Converse Fights the Gray World with Art Installation In Brasil

Converse teamed Up with renowned Brasilian Artist Eduardo Srur to unveil a vibrant series of 90 street art installations in Sao Paulo

On Sunday, June 8, Converse unveiled the final output of a special collaboration with renowned Brasilian street artist Eduardo Srur.  The effort was part of the brand’s Sneakers Clash (#sneakersclash) mission to unleash the power of color and creativity to combat the gray urban landscape of Sao Paulo.

Working together for the very first time, Converse and Eduardo Srur created an engaging series of street installations labeled “Combata o Cinza” (Fight the Gray) at the iconic Plaza Roosevelt, where passerby’s were asked to join the fight against gray by donating their shadows to be outlined and turned into colorful works of art.

The project first kicked off on June 3, when Eduardo and a collective of Sao Paulo street artists, spent five days painting a total of 90 shadows and turning them into lasting statements of color.

At the unveiling, guests flocked to Plaza Roosevelt to witness the full scale of the “Combata o Cinza” installation in an all-day celebration of color and creativity.

Through the hashtag #COMBATAOCINZA people shared their experience and engaged in this collective movement to fight the gray in the city.

To extend the movement beyond the Plaza Roosevelt and the city of Sao Paulo, a greater social call-to-action was also implemented, asking people from all over Brasil to donate their own digital shadows to Converse. The most original and creative images submitted will be selected by the artists involved and transformed into colorful digital art pieces that will be shared across Converse’s social platforms.


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Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 83 company-owned retail locations in the U.S.

For more information, visit Converse.com.

Source Converse


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