Kadima Lonji appointed Chief Technology Officer for Billabong

Billabong COO Jeff Streader today announced the appointment of Kadima Lonji to the role of Chief Technology Officer of Direct to Consumer (DTC) for Billabong. Reporting directly to Jeff Streader, Kadima Lonji brings over fifteen years’ experience setting the vision of omni- channel platforms as well as building and managing high performance teams with extensive experience in e-Commerce for some of the industry’s leading multi-channel consumer brands and retailers.

Jeff Streader stated, “We are thrilled to have Kadima join our leadership team. His global experience in building best in class e-commerce platforms will guide Billabong as we build our omni-channel experience. Kadima will have oversight for upgrading our direct to consumer platform globally.” Chief Executive Officer, Neil Fiske added, “Building our omni- channel platform is one our top strategic priorities, as reflected in our seven part turnaround strategy. We are fortunate to have someone of Kadima’s experience, skill, and vision taking this critical role.”

Lonji’s background includes leadership roles in Omni-Commerce and e-Commerce development at J.Crew, Saks Fifth Avenue and Barnes & Noble Inc. Most recently, Kadima held the position of Global Director of Omni-Commerce Systems at Luxottica Group, coordinating the development and deployment of all major oakley.com and rayban.com platforms globally. Since 2011, his role focused on refreshing the internal technology team for the global e-commerce group as well as unifying and re-platforming the disparate systems for the multiple brands managed at Oakley HQ in California. Kadima’s responsibilities included leadership oversight of the Global e-Commerce Group including developers, database administrators, QA analysts, project managers and business systems analysts.

From 2006 - 2011, Kadima was the Director of e-Commerce Systems at J.Crew Group, leading their online commerce initiative. He built and supported a team responsible for all website applications from presentation layer to e-commerce checkout, content management applications, search functionality and interfaces. Prior to this, Kadima was the Director of e- Commerce Applications at Saks Fifth Avenue Inc. reporting directly to the President of Saks Direct. He was responsible for assembling and leading a team of top programmers to build and launch the saks.com e-commerce platform from scratch.

Kadima Lonji holds a Master of Science degree in Computer Science from McGill University in Montreal, Canada.

By press release