Nice Ride Debuts First Small City Pilot Program in North America
MINNEAPOLIS-- Nice Ride Minnesota (Nice Ride) is launching orange bikes in Bemidji
with a pilot program to increase access to bikes in Minnesota cities and
towns outside of the metropolitan area of Minneapolis and St. Paul.
In 2010, Nice
Ride launched its green bikes in Minneapolis as the nation’s largest
nonprofit public bike sharing program and since then has been a model
for urban bike share programs across the country. In addition to
fostering active and healthy lifestyles, Nice Ride has helped create a
new vitality in the downtown area. The Bemidji pilot, designed for a
small city, is a bike rental and outreach program operated through
staffed locations with an online reservations system. By increasing
access to bikes in small cities, Nice Ride will help create vibrant town
centers throughout Minnesota.
Blue
Cross and Blue Shield of Minnesota, which has provided funding to
Nice Ride through its Center
for Prevention since 2009, is also the title sponsor of the Bemidji
expansion pilot. "Blue Cross is proud to support Nice Ride in expanding
bike sharing beyond the Twin Cities, making this fun and healthy
transportation option available to people who live in and visit
Bemidji," said Mike
Guyette, president and CEO of Blue Cross and Blue Shield of
Minnesota.
“Bemidji is a place where bike lanes, trails and businesses welcome
cyclists,” said Tony Desnick, director of Greater Minnesota strategies
for Nice Ride Minnesota. “With more bikes rolling around town, Nice Ride
will enhance the vitality of downtown Bemidji and introduce more people
to active, healthy lifestyles.”
Nice Ride bikes will be available at four Bemidji locations and can be
rented for one hour for $6 to one week for $80. Half-day and full-day
rates are available. Bemidji residents will be able use the bikes at
discounted rates during weekdays. Nice Ride will install 100 bikes at
Bemidji State University for students to lease for an entire semester at
discounted rates. When in Bemidji, Twin Cities Nice Ride members will
receive a 20 percent discount off of regular rental rates.
A four-day, 200-mile bike ride will kick off the Minnesota expansion.
Riders on new orange Nice Ride bikes will depart from Big Lake on June
19 and on June 22 roll in to Bemidji near the end of the 112-mile Paul
Bunyan Trail. At 2:30 p.m. Bemidji Mayor
Rita Albrecht will host a ceremonial rally at the Bemidji
Tourist Information Center in front of Paul Bunyan and Babe the Blue
Ox landmark statues. Joining Mayor Albrecht will be Guyette,
representatives of the Bemidji Chamber of Commerce and Bemidji State
University as well as Desnick and Bill Dossett, executive director of
Nice Ride.
For more information please go to http://bemidji.niceridemn.org/.
About Nice Ride Minnesota
Launched in 2010, Nice
Ride Minnesota is the nonprofit organization that operates the Twin
Cities bike sharing system. Our mission is to enhance the quality of our
urban life by providing a convenient, easy-to-use bike sharing program
that will provide residents and visitors a healthy, fun, and reliable
way to get around town. We are part of a growing community of people and
organizations working for active lifestyles, vibrant cities, and livable
public spaces. We’re helping build that community by making it easy for
everyone to ride a bike and to feel safe and welcome while riding. www.niceridemn.org
By press release
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