NEW YORK, NY--( May 30, 2014) - Wovn Group, an innovative business, brand evolution and marketing consultancy that helps companies map out their long term growth plans, and uniquely articulate their true value propositions, has been selected by Venusta, LLC, parent company of PaceMaker Stix, to envision and manage their business, branding and marketing blueprints.
Primary focus will be on
consumer, retailer and 3rd party "brand education" and
marketing/alliance programs.
Wovn Group has already created a number of
key strategic and design deliverables for PaceMaker Stix, which focus on
brand evolution and increased awareness. Specifically, Wovn Group and
PaceMaker Stix have worked together in areas such as strategic brand
architecture, brand identity, new product development, product packaging
& re-design, e-business transformation, marketing, and sales
pipeline definition.
The outbound marketing and communication effort was
formally launched last month, and double digit sales increases to date,
vs. year ago sales, have already been observed.
"We knew that 2014 was
going to be a critical year for us, in terms of our long-term success,"
noted Wes Wittman, who heads up PaceMaker Stix's Customer Care
Department. "We needed a unique business and marketing partner whose
people have a combination of marketing, brand design, message
optimization and business strategy expertise and also understand what it
takes to provide unparalleled customer service, regardless of our
current size or spending levels. Our two companies work extremely well
with each other. It's a great fit, and we could not be happier with the
initial results of their planning, blueprinting and implementation
efforts."
"We love the challenge of
marketing and positioning both an 'under the radar' product category,
with clear benefits, and a game-changing brand with intrinsic attributes
and values that will transform the category and dramatically expand the
brand's appeal to US consumers," added Chuck Hirsch, Director of
Strategy, Wovn Group.
"We have worked extensively with a number of newer
marketers, as well as sports, sports league, sports equipment and
accessories businesses. We have excellent, in-house sports marketing and
business consulting resources. We also know how to take a great product
to the next level. We want to make people aware of the unique and
effective way that PaceMaker Stix can help people reach their fitness
and lifestyle goals, and transform their lives, no matter what their age
or endurance level or 'walking functionality' happens to be."
About PaceMaker Stix
In 2008, PaceMaker Stix was founded for a number of reasons:
- To broaden the appeal and popularity of Walking or Hiking Poles in the US; the sport has a much wider recognition and has been practiced in Europe since the 1930's
- To offer consumers Walking, Hiking and Trekking pole products and accessories with both superior quality and value -- "affordable, every day quality and craftsmanship"
- Give people of all ages a way to exercise and be healthier on their terms -- Pole Walking is an inclusionary, not an elitist or "uber athlete" type of sport or activity
The company is privately held, with headquarters in Grand Prairie, TX and manufacturing operations around the world.
About Wovn Group
Established in 2010, Wovn Group
was created to offer a fundamentally different way that a solutions
resource can help clients with their business, branding and marketing
challenges.
Wovn Group combines service, company-side and business &
technology consulting expertise into a formidable offering. accelerating
message impact and effectiveness by integrating traditional, digital
and engagement channels. Through a uniquely conceived "hybrid"
structure, the company provides unparalleled thought leadership,
experience and customer care that rival much larger "marketing companies
of record," at man hour rates that are a fraction of what larger, more
traditional (i.e., higher overhead) resources charge.Wovn Group is not simply an "agency," "design firm" or "web company." We are alternative thought and idea craftspeople.
The company is headquartered in NY, with affiliate offices and resources (and a corresponding client roster) across the US.
By press release
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