PORTLAND, Ore. – (August 2014)
Cabela’s, the World’s Foremost Outfitter of hunting, fishing and
outdoor gear, has teamed up with Icebreaker, the New Zealand pioneer in
merino wool apparel, to create a co-branded apparel line for men and
women – Cabela’s + Icebreaker – to be sold exclusively in Cabela’s U.S.
retail stores and online at www.cabelas.com this fall.
Icebreaker’s merino wool is world-renowned by outdoor industry experts for a highly functional design that stands up to rigorous wear, regardless of weather conditions and exertion levels. Merino wool is legendary for providing the highest insulation qualities, offering breathability to prevent overheating and clamminess, and retaining body heat when wet. Unlike synthetics, Icebreaker merino is naturally odor-resistant.
The Cabela’s + Icebreaker collection consists of base-, first- and mid-layers and accessories for men and women that combine Icebreaker’s superior lightweight, soft, superfine merino fabrics with Cabela’s legendary garment construction. The companies released at two-minute video showcasing the collection and the benefits of Icebreaker merino.
Men’s Product Highlights:
Thermal Zone Base Layer Half-Zip Top & Bottoms
with strategically placed Thermal Zone layers, these are designed to
keep you warm when temperatures drop and cool in the heat. Three
different weights of fabric are used, depending on the area’s
heat-retention needs. The lightweight, breathable, non-itch,
odor-resistant merino wool fabric offers comfortable all-day wear and
wicks away moisture. MSRP: $129 (each)
Relaxed Boxer Brief is a lightweight men’s boxer constructed with itch-free merino wool that naturally resists odors, while a percentage of Lycra ultra-breathable construction wicks moisture to prevent overheating for all-day comfort. MSRP: $39
First-Layer SS Crew is an ultra-lightweight, breathable 100-percent merino wool short-sleeve crew with moisture-wicking performance that keeps you warm in cold conditions and cool in warm conditions. MSRP: $69
Liner Gloves made of breathable, moisture-wicking merino wool with a touch of Lycra for stretch and increased dexterity, also acts as a natural temperature regulator. MSRP: $25
Beanie is a lightweight and breathable 200-gram/260-gram merino wool that traps warmth against your head while adding extra camouflage concealment in the field. Naturally odor-resistant and moisture-wicking fibers. MSRP: $26
Women’s Product Highlights
Thermal Zone LS Crew & Tights are incredibly soft, breathable and itch-free, built from three different weights of merino fabric for the ultimate in thermal regulation, keeping the thinner layers in locations where overheating tends to happen. MSRP: $129 (each)
First Layer LS Scoop is a fine-textured merino wool designed for next-to-skin wear with elasticity that allows full range of motion. Designed to wick away moisture from the skin and transfer it to the outside of the shirt where it quickly evaporates, this long-sleeve tee naturally regulates body temperature. MSRP: $85
About Icebreaker
Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 44 countries.
See icebreaker.com for more information about Icebreaker, and jeremymoon.me for more information on Icebreaker Founder Jeremy Moon. Follow Icebreaker on: Facebook, Twitter, Instagram, Pinterest.
About Cabela’s
Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".
Icebreaker’s merino wool is world-renowned by outdoor industry experts for a highly functional design that stands up to rigorous wear, regardless of weather conditions and exertion levels. Merino wool is legendary for providing the highest insulation qualities, offering breathability to prevent overheating and clamminess, and retaining body heat when wet. Unlike synthetics, Icebreaker merino is naturally odor-resistant.
The Cabela’s + Icebreaker collection consists of base-, first- and mid-layers and accessories for men and women that combine Icebreaker’s superior lightweight, soft, superfine merino fabrics with Cabela’s legendary garment construction. The companies released at two-minute video showcasing the collection and the benefits of Icebreaker merino.
Men’s Product Highlights:
Relaxed Boxer Brief is a lightweight men’s boxer constructed with itch-free merino wool that naturally resists odors, while a percentage of Lycra ultra-breathable construction wicks moisture to prevent overheating for all-day comfort. MSRP: $39
First-Layer SS Crew is an ultra-lightweight, breathable 100-percent merino wool short-sleeve crew with moisture-wicking performance that keeps you warm in cold conditions and cool in warm conditions. MSRP: $69
Liner Gloves made of breathable, moisture-wicking merino wool with a touch of Lycra for stretch and increased dexterity, also acts as a natural temperature regulator. MSRP: $25
Beanie is a lightweight and breathable 200-gram/260-gram merino wool that traps warmth against your head while adding extra camouflage concealment in the field. Naturally odor-resistant and moisture-wicking fibers. MSRP: $26
Women’s Product Highlights
Thermal Zone LS Crew & Tights are incredibly soft, breathable and itch-free, built from three different weights of merino fabric for the ultimate in thermal regulation, keeping the thinner layers in locations where overheating tends to happen. MSRP: $129 (each)
First Layer LS Scoop is a fine-textured merino wool designed for next-to-skin wear with elasticity that allows full range of motion. Designed to wick away moisture from the skin and transfer it to the outside of the shirt where it quickly evaporates, this long-sleeve tee naturally regulates body temperature. MSRP: $85
About Icebreaker
Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 44 countries.
See icebreaker.com for more information about Icebreaker, and jeremymoon.me for more information on Icebreaker Founder Jeremy Moon. Follow Icebreaker on: Facebook, Twitter, Instagram, Pinterest.
About Cabela’s
Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".
For further information:
Media contacts:
Shana Frahm
Icebreaker Public Relations
(323) 855-9884
Chuck Smock
Cabela’s
(308) 255-2926
chuck.smock@cabelas.com
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