AGENDA founder, Aaron Levant stated, “This season’s tremendous level of excitement and exponential growth was evident. It was our biggest show in our eleven year history. We’ve successfully wrapped this season with a huge increase all fronts, from retail attendees, exhibitor presence and media attendees. Our goal year over year is to create a more dynamic experience and assist in brand story telling through our Agenda experience.”
The largest and most diverse offering of all three AGENDA shows, providing a true cross-section representative of each genre of California subculture. AGENDA Long Beach continues its exponential growth by diversifying show categories and increasing the brand offering catering to our youth lifestyle & street culture. Within the show, several curated subsets and peripheral marketing activations took residence throughout the venue, namely TheBerricsAgenda and The Woods, as well as Agenda WMNS. The diversity of our retail attendees from the largest department and chain stores to the most influential boutiques were present, including the likes of Dolls Kill, Nasty Gal, Need Supply, Nordstroms, Pacific Sunwear, Revolve Clothing, Ron Jon, SoleStruck, Tyler’s Urban Outfitters, Zumeiz and more. Key notables hailing from the entertainment industry include Rick Ross (Rapper), Travis Barker (Musician), Amy Purdy (Athlete/Actress), and Blake Anderson (Actor, Workaholics).
One of the show’s fastest growing categories, AGENDA WMNS serves as a curated female-centric platform housing a new generation of women’s collections. Year-round experiential marketing activations and events continue to build the community by supporting this dedicated section on the show floor. “We were so pleased to roll out our vision for AGENDA WMNS in Long Beach. As a self-sustained destination on our show floor, WMNS is truly becoming a sought-after event that brands are now seeking out, and it’s a huge source of pride for us,” said Director of AGENDA WMNS, Vanessa Chiu.
"Agenda WMNS was a phenomenal platform for the global debut of Amuse Society into the US marketplace. Our great booth positioning accommodated both the press and retailer spillage into the aisles. We were able to make authentic face-to-face connections launching our brand into the youth fashion lifestyle market and connect with our target accounts. We’re so excited about our launch into the industry.” -- Mandy Fry and Summer Rapp, Co-President and Creative Director of Amuse Society
AGENDA Long Beach also launched its inaugural "Agenda Best in Show" awards, results below:
Breakout Brand - Amuse Society
Best Men's Collection - Zanerobe
Best Women's Collection - Beach Riot
Best Accessory Collection - Shwood
Best Footwear Collection - Native Shoes
Best Large Booth Design - Matix
Best Small Booth Design – Civil
AGENDA NYC:
“Moving the New York show to the Javits Center is the latest phase of the Agenda evolution, and we were overwhelmed with the positive feedback we received in this new space,” Levant noted.
After the successful execution of two summer shows, this season’s AGENDA trifecta culminates in Las Vegas on August 18th, 19th and 20th, including on-site activations from BSCMP by Flexfit, Gumball 3000, and Slamxhype.
For additional information visit: www.agendashow.com
ABOUT AGENDA:
Agenda is the most diverse and creative lifestyle fashion trade show in the world. Since 2003, Agenda has emerged as the premier destination for brands and retailers to converge. Agenda is where passion becomes profit and the business of creativity is conducted in a truly authentic environment. What began as a satellite show with a small grouping of 30 brands has since transcended into the quintessential lifestyle fashion trade show. Agenda’s portfolio now includes six shows, in three cities, expertly curated with over 1,000 brands and a recurring brand-building conference. Buyers, brands, investors, distributors, and media hail from around the globe, gathering at Agenda to build partnerships, participate in the community, and grow their businesses.
While Agenda has organically evolved, the brand ethos and core values remain steadfast. Agenda is a level playing field. The exhibitors are diverse in scale, but they are all treated equally. The show serves as a conduit between brands and buyers, from core to corporate. Buyers from across the globe are in attendance, ranging from the largest department and chain stores to the most influential boutiques.
The same entrepreneurial and independent spirit that Agenda was built on still resonates today. The Agenda team is made up of street wear, action sports, lifestyle and fashion community members. As the trade show landscape has evolved and shifted, Agenda’s commitment to nurturing creativity and allowing product to be the focal point, has endured.
ABOUT REED EXHIBITIONS:
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 41 countries. In 2012 Reed brought together seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 34 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group, a world-leading provider of professional information solutions. www.reedexpo.com
Source Agenda by press release
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