NIKITA CLOTHING INTRODUCES FALL STREETWEAR AND OUTERWEAR COLLECTION

ROAD TRIP CHIC MEETS BOHEMIAN FOLKLORE

PORTLAND, OR August 27, 2014 - Nikita Clothing announced today the arrival of its new Fall/Winter 14/15 collection to thousands of doors internationally, with a growing availability in the US. Outerwear follows with an October arrival.

The line features the signature style of Nikita’s founder and lead designer Heida Birgisdottir, complemented by the ideas and influence of long-time design partner David Young, both out of Reykjavik, Iceland.

“The collection is inspired by ‘Journeys’—both the literal, brand refresh path that Nikita has embarked on, and also the wandering and adventures the Nikita customer seeks daily,” said Vicki Vasil, Nikita Brand Manager. “The line’s whimsical yet functional nature is true to our customer, featuring classic Nikita lines and details that speak to Heida’s Icelandic roots.”

The streetwear collection features two stories. Crossroads is inspired by the Road Trip, and features plaids, denims and geometric patterns that purvey a rock n’ roll, adventure-seeking lifestyle. Wildwood, the second story, is where wilderness meets bohemian folklore, and features unique animal graphics, and rich earth tones.

The outerwear collection is heavily inspired by Scandinavian culture, and in particular, the weaving technique used in textiles. And the hardgoods collection features boards, boots and bindings that provide high-end tech and design with artist collab graphics that appeal to Nikita’s wide range of customer. There is also an activewear collection aimed at Nikita’s multi-active consumer, a market Nikita targets more directly in their Spring/Summer 15 collection.

“We hope that consumers have begun to see Nikita as a 360-degree brand, poised to bring authentic product for entrepreneurial, active and fashion-forward women worldwide,” said VP of Nikita Frank Aeschbacher. “The Fall collection is an important step in that journey.” 

En route to an elevated fashion aesthetic for the Spring 15 collection, FW 14/15 offers both cool and cozy pieces that are already selling out.

or a complete list of retailers worldwide go to http://www.nikitaclothing.com/stores. View the Fall collection video and a Spring/Summer 15 preview at vimeo.com/nikitaclothing.

About Nikite Clothing: 
 

Nikita Clothing was born with a few handmade items based out of Iceland in the 1990s, and today has become one of the most popular brands for active girls worldwide. Collections in street, outerwear, and hardgoods provide a contrast of design, style, and functionality. Fit for purpose and made to resonate with similarly motivated, spirited, creative, and entrepreneurial women worldwide. Nikita. Made not manufactured. www.nikitaclothing.com


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