- Totally new Arc’teryx hiking shoes with first-of-its-kind innovation: Innerboot
- New Salomon mountaineering shoes: XAlp
- Wilson Rush Pro line for tennis players
“We will become a true multi-brand player with Salomon, Arc’teryx and Wilson branded footwear”, says Jean-Marc Pambet, President of Footwear and President of Salomon SAS.
All of these lines contain interesting innovation and technology.
The recently launched Arc’teryx line of footwear is expected to become the hit in the Spring-Summer season 2015.
“Arc’teryx has developed the first hiking shoe in the market built with a shell and an innerboot. Right now everybody is looking forward to discovering the product, the story, the concept, and the design”, says Pambet.
Salomon Footwear is being fully deployed in 2015, with an innovative strategic running concept called the “CityTrail”.
With the mobile app a runner can find best trails in the cities,
explore new paths, track runs, and connect to the running community.
Salomon is also returning to the mountaineering scene with the “"XAlp” –concept.
“Salomon Footwear is for us a strategic pillar, delivering solid, profitable growth in every region and market”, says Pambet.
Wilson Tennis Footwear is supported by a completely reviewed Spring-Summer 2015 range with its key franchise called the “Rush Pro”.
The Secret of Success
In 2005, Salomon and its subsidiaries Arc’teryx, Mavic and Bonfire became a part of Amer Sports, a company with relatively limited capabilities in the softgoods business.
Today, Amer Sports is a true softgoods and footwear company, delivering solid sales and growth figures.
How was this achieved?
“Since 2010, “grow faster in softgoods” has been one of Amer Sports’ five strategic priorities”, Pambet explains.
“Our recipe is the following: first, we keep in mind that every shoe is a piece of sports equipment.”
“Second, we believe in a consumer-centric approach driven by innovation, helping the sport’s practice progress. Combined with a strong design identity connected to the brand DNA, the opportunity for diverted use and, last but not least, the fundamentals of quality and fit.”
On top that, the alignment with go-to-market teams is critical, with clear targets in terms of channel and door penetration in every market.
“The most valuable key performance indicator in our business is the “Sell through” which is the only good reason for a dealer to do more business with us”, Pambet emphasizes.
Further ingredients which are essential for success are anticipation and perseverance.
“Building a strong range requires years of work: vision, commitment, and decisions. In the end, the products need to be on the market on time with the right fit, performance and design identity.”
“Success is built year after year, with trust expressed by end consumers, dealers, buyers, and salesmen in the stores”, says Pambet.
The foundation of all this is located in the Annecy Design Center Footwear base camp, with its uniquely strong foot expertise, which has accumulated since the 70’s. Salomon is the worldwide #1 or "2 in alpine and cross country boots, trail running footwear, outdoor footwear and snowboard boots. This has been achieved with true knowhow.
“In the end, this all comes down to two terms: team spirit and passion”, concludes Jean-Marc Pambet.
Source Amer Sports
“Salomon Footwear is for us a strategic pillar, delivering solid, profitable growth in every region and market”, says Pambet.
Wilson Tennis Footwear is supported by a completely reviewed Spring-Summer 2015 range with its key franchise called the “Rush Pro”.
In 2005, Salomon and its subsidiaries Arc’teryx, Mavic and Bonfire became a part of Amer Sports, a company with relatively limited capabilities in the softgoods business.
Today, Amer Sports is a true softgoods and footwear company, delivering solid sales and growth figures.
How was this achieved?
“Since 2010, “grow faster in softgoods” has been one of Amer Sports’ five strategic priorities”, Pambet explains.
“Our recipe is the following: first, we keep in mind that every shoe is a piece of sports equipment.”
“Second, we believe in a consumer-centric approach driven by innovation, helping the sport’s practice progress. Combined with a strong design identity connected to the brand DNA, the opportunity for diverted use and, last but not least, the fundamentals of quality and fit.”
On top that, the alignment with go-to-market teams is critical, with clear targets in terms of channel and door penetration in every market.
“The most valuable key performance indicator in our business is the “Sell through” which is the only good reason for a dealer to do more business with us”, Pambet emphasizes.
Further ingredients which are essential for success are anticipation and perseverance.
“Building a strong range requires years of work: vision, commitment, and decisions. In the end, the products need to be on the market on time with the right fit, performance and design identity.”
“Success is built year after year, with trust expressed by end consumers, dealers, buyers, and salesmen in the stores”, says Pambet.
The foundation of all this is located in the Annecy Design Center Footwear base camp, with its uniquely strong foot expertise, which has accumulated since the 70’s. Salomon is the worldwide #1 or "2 in alpine and cross country boots, trail running footwear, outdoor footwear and snowboard boots. This has been achieved with true knowhow.
“In the end, this all comes down to two terms: team spirit and passion”, concludes Jean-Marc Pambet.
Source Amer Sports
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