PrimaLoft® Performance Down Blends Apparel Insulation Now Available at Retail in Outdoor, Fashion and Hunting Markets

PRIMALOFT® PERFORMANCE DOWN BLENDS APPAREL INSULATION NOW AVAILABLE AT RETAIL IN OUTDOOR, FASHION AND HUNTING MARKETS

A global first, next generation of insulation combines benefits of down and synthetics for optimal warmth and dryness

LATHAM, N.Y. (September 8, 2014) – PrimaLoft, Inc. (www.primaloft.com), the world leader in providing comfort solutions with high-performance insulations and fabrics, today announced its proprietary PrimaLoft^® Performance Down Blends, the next generation of apparel insulation, is now available at retail in the outdoor, fashion and hunting categories. A global first, this technology combines the warmth and loft of down with the wet weather performance of PrimaLoft® synthetic insulation resulting in optimal comfort and durability.

Brands debuting PrimaLoft® Performance Down Blends products at retail in North America include adidas Outdoor, Black Diamond, Helly Hansen, Lands’ End, Sherpa, Sitka, Under Armour and Westcomb. The company’s brand partners will be utilizing new PrimaLoft® branding and hang tags on their Fall 2014 garments to educate consumers about the new technology and performance benefits. Shoppers can also visit the company’s new consumer-facing website (www.primaloft.com) to learn more about the technology, what to look for on hang tags in stores and which brands utilize PrimaLoft® insulation.

Left to right: adidas Outdoor Terrex Climaheat Ice Jacket, Sherpa Nangpala Jacket, Westcomb Traverse Parka

“PrimaLoft has been the ‘go-to’ insulation for apparel brands around the world demanding best-in-class performance for over 25 years,” said Mike Joyce, president and CEO of PrimaLoft.

“Now, we’re proud to offer consumers a new insulation product that features an entirely new level of warmth and excels in virtually any condition Mother Nature offers. Whether consumers want a great looking coat for walking down Fifth Avenue, skiing in the backwoods, or going on that traditional hunting weekend, the choices are significantly better.  Our technology gives consumers the freedom to go further and into more diverse climates where no other insulation has been able to go, while delivering the thermal and wet-weather performance properties expected from PrimaLoft.”

The PrimaLoft® Performance Down Blend product is created by a proprietary process that fuses water-repellent, fluorocarbon-free treated down with PrimaLoft^® insulation. Specifically, this hybrid insulation is engineered by intimately blending premium down with moisture blocking, permanent water repellent PrimaLoft^® ultra-fine fibers, combining the best attributes of both materials.

PrimaLoft® Performance Down Blends are available in Gold and Silver categories for Fall 2014. PrimaLoft® Gold Insulation Down Blend has comparable warmth in construction to 750 fill goose down. PrimaLoft® Silver Insulation Down Blend provides comparable warmth in construction to 650 fill down. The Gold level product retains more than 95 percent of warmth when wet and dry four times faster than untreated down.

“For us, PrimaLoft® Performance Down Blend is the perfect choice for our all-new SUBZERO parka line,” said Alan Yiu, chief designer and president at Westcomb. “Consumers are well educated about what they want in their apparel and, as a result, are demanding more from manufacturers. They want stylish outerwear that not only will last a long time but is also warm, versatile and comfortable. PrimaLoft® Performance Down Blends enable wearers to focus on the experience, not the weather. We are honored to be one of PrimaLoft’s launch partners.”

For the complete fall 2014 product offerings, please visit http://www.primaloft.com/media_kit/index.html.

About PrimaLoft, Inc.

PrimaLoft, Inc., a materials science company based in Latham, New York with offices in Germany and Italy, is the world leader in research and innovative development of comfort solutions and high performance insulations and fabrics. Celebrating its 25^th anniversary, the PrimaLoft® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. The PrimaLoft® brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment.

For more information, visit www.PrimaLoft.com, and follow PrimaLoft on Facebook and Twitter.
PrimaLoft®, Feel the Performance™

By press release