Puurnafit announces release of The Body Beam, a revolution in the yoga industry

FINDLAY, Ohio, Sept. 16, 2014 -- Puurnafit, a yoga fitness company, is pleased to announce today the launch of its signature product, The Body Beam. Signaling a revolution in the yoga fitness industry, The Body Beam brings a fusion of whole body strength training, toning and yoga to yoga enthusiasts looking for the next level in fitness.

The Body Beam was created by Mike Terrian, a lifetime veteran of the fitness world. As a gym owner and certified personal trainer, Mike noticed that the people who attended yoga classes in his gym were missing out on key core physical fitness opportunities. Using his knowledge, along with the guidance of his yoga instructors, he developed The Body Beam to take yoga fitness practitioners to the next level, while still adhering to the philosophies intrinsic to traditional yoga.

The Body Beam is constructed of high density polymers designed to stand up to repeated continuous usage. Sold exclusively on the Puurnafit website, customers have the option of purchasing The Body Beam separately, or in a package complete with strength bands and a workout DVD. Other accessories are also available for purchase.

Mike states "I wanted to develop a yoga product that would focus more on upper body, core, balance, and flexibility while being able to do this in a shorter amount of time. The Body Beam along with a band creates what is called a "complete workout" by focusing on all the major muscle groups." With workouts designed to be completed in 30 minutes, The Body Beam is perfect for the busy yoga enthusiast.

About Puurnafit

Puurnafit was founded to bring education and products that serve to enhance the yoga lifestyle and teachings. Its vision is to fuse the best of traditional fitness training and wellness education with the long-lasting heritage and practices of yoga to further enhance the benefits of yoga teachings, practices and lifestyle. Along with its more challenging approach to yoga, Puurnafit offers the highest quality branded products and services available and made in the USA, all of which are handpicked by yoga experts. Puurnafit's merchandising strategy is based on extensive research, customer suggestions and recommendations, attendance at global industry trade shows, and working with vendors and industry leaders on product development. It is committed to enhancing its reputation in the marketplace by continually improving our products, services, and educational content to its community of customers.

Media Contact: Michele Frank at mfrank@gogrowstrategies.com or 419-348-1037



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