Neff announced an innovative collaborative partnership with NBA superstar Kevin Durant to create an exclusive underwear collection.

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Camarillo, CA (Oct. 14, 2014) — Neff – one of the world’s leading fashion and lifestyle clothing brands – today announced an innovative collaborative partnership with NBA superstar and global icon Kevin Durant to create an exclusive designer underwear collection.

This innovative partnership is one of the first of its kind in the industry and will feature a unique collection designed by Durant and produced by Neff.

“I’m excited to work with the team at Neff to design my own collection of designer underwear,” Durant said. “It will reflect my personal style combined with Neff’s focus on youth culture. Neff is a unique company with an artistic approach to everything they do and I can’t wait to get started.”
The partnership illustrates the extent to which Neff is stepping outside the box, and taking the brand to next level. KD and Neff will collaborate creatively on all aspects of the project, and KD’s image to be utilized in a variety of marketing and promotional initiatives.

“Before becoming friends with Kevin, I was a huge fan of him on and off the court,” Shaun Neff said. ”I am very excited to partner with him to create a great product that is functional and stylish that kids will want to put on every morning when they wake up.”

Kevin Durant’s collection with Neff will highlight the partnership’s core values and philosophies including creativity, passion, and an entrepreneurial spirit. The Kevin Durant Collection is expected to drop in 2015 so stay tuned for more updates and inspiration on the line and its associated products.

For more information on the Kevin Durant and Neff partnership, please visit neffheadwear.com
About Neff

Launched in 2002 by Shaun Neff in Southern California, Neff was the first authentic core snow and skate headwear company in the world. Neff is an active youth accessory brand supported by some of the biggest actions sports athletes in the world as well as key personalities across the globe. Neff World Headquarters is located in Camarillo, California and is internationally sold in 45+ countries to select action sports retailers. They also make Neff Vision and Neff Time lines unique collections of stylish higher end sunglasses and watches. Neff collaborates with household names such as Snoop Dogg, Deadmau5, Kate Upton and Richard Sherman. www.neffheadwear.com

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