12/11/2014

ASICS' GT-2000™ 3 Dashes Into the Hearts of Runner's World Editors, Winning a 2014 "Best Buy Award"

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IRVINE, Calif., Nov. 11, 2014 -- Ready to go the distance, the newest generation from ASICS' GT-2000™ series arrives in stores this January boasting hardware from Runner's World Winter Shoe Buyer's Guide in the December 2014 issue. Ending the year in style, Runner's World named the lightest GT-2000™ to date, the GT-2000™ 3, the Best Buy in its quarterly awards praising the shoes' affordability and comfortable ride.

Engineered to provide mild to moderate overpronators with a smooth and stable ride over any distance, the GT-2000™ series has been a favorite among runners for more than 20 years. The GT-2000™ 3 has an updated HEEL CLUTCHING SYSTEM™, helping to lighten the shoe with improved support and fit across the heel.

Known for its hybrid of cushioning and stability, the GT-2000™ 3 features ASICS latest FluidRide® mid-sole technology that contributes to the weight reduction and softens a runner's foot while providing just the right amount of bounce back. ASICS' GT-2000™ 3 is also available in the best-selling trail version and LITE-SHOW™ collection, made with highly reflective materials for improved visibility for runners putting in miles before dawn or after dusk.

"We like to think of our GT-2000™ 3 as one of the Goldie Locks shoe of our footwear collection," says Brice Newton, Senior Product Manager, Running Footwear, ASICS America Corporation. "We designed the latest GT-2000™ 3 with just the right amount of cushioning and stability, while still maintaining the lightest iteration in the series' 20 year history. We're proud that new technology like GT-2000™ 3's re-designed mid-sole resonated with Runner's World editors and we look forward unleashing this technology to retailers this spring. "

"Comfortable and stable, it's a great high-mileage shoe," says Chris Vincent from East Lansing, Michigan. "With all those updates coming in at the same price as last year's model, it's our pick for your money."

ASICS' GT-2000™ 3 will be on sale at retailers nationwide and on asicsamerica.com beginning January 1, 2015. Available for both men and women, the GT-2000™ 3 retails for $120.

About ASICS

Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic shoes, apparel and accessories.

For more information, visit www.asics.com.

The stripe design featured on the sides of ASICS® shoes is a trademark of ASICS Corporation and is a registered trademark in most countries of the world.

SOURCE ASICS (PRNewswire)by press release ©

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