One Way Sport Oy Entered a Strategic Partnership with Chinese Ski Association

361 Degrees International Limited©

HONG KONG, Nov. 12, 2014 -- 361 Degrees International Limited ("361 Degrees" or the "Company", together with its subsidiaries, the "Group"; HKSE stock code: 1361), one of the leading sports brand enterprises in China, is pleased to announce that One Way Sport Oy ("One Way Sport") has signed an exclusive cooperation agreement with the Chinese Ski Association pursuant to which the two parties entered a strategic partnership.

Mr. Andreas Bennert, President and Chief Executive Officer of One Way Sport (center), and Mr. An Linbin, Competitive Skiing Deputy Minister of the Winter Sports Administrative Center of General Administration of Sport of China and Deputy Secretary-General of the China Ski Association (second from right), and Mr. Li Xiang, General Manager of Zhonglan Sports (second from left) were present at the strategic partnership signing ceremony.

Under this agreement, the One Way brand, under One Way Sport, will be the exclusive sponsor of the Chinese biathlon, cross-country skiing and ski jumping national teams. It will also supply leading professional equipment, including the specialized gear used in all competitions, group and daily trainings and attending various activities for the aforementioned national team athletes.

One Way is a leading sports brand in the Nordic sports market, equipped with complete product lines in various fields, including skiing, outdoor sports and professional cycling. Its products are manufactured with the latest technologies and pioneer global design trends, allowing One Way to establish a significant leading position in the European sports market. Leveraging the brand's outstanding advantages and robust foundation in marketing, creativity and design, One Way Sport successfully entered the Greater China market in October 2013 to meet consumer demands for high-end sports products.

One Way Sport has also sponsored a number of major worldwide sporting events, including the 2014 Sochi Winter Olympics, where the athletes under its sponsorship won a total of 49 medals. One Way Sport is also the international major sponsor and official supplier of the 2015 FIS Nordic World Ski Championships in Falun, Sweden and the 2017 FIS Nordic World Ski Championships in Lahti, Finland.

Mr. An Linbin, Competitive Skiing Deputy Minister of the Winter Sports Administrative Center of General Administration of Sport of China and Deputy Secretary-General of the China Ski Association said, "One Way is one of the most professional outdoor sports brands. Its design and development of winter sports equipment and bicycles have reached world-class levels, making it the best choice as China Ski Association's strategic partner. We believe One Way's top-tier equipment will help enhance the performance of Chinese athletes in international competitions. In addition, the cooperation with One Way Sport will allow us to draw on each other's experience and advantages in winter sports, so as to promote the overall level of China's winter biathlon and skiing projects."

Mr. Andreas Bennert, President and Chief Executive Officer of One Way Sport, said, "After entering the Greater China market for just one year, the One Way brand has become China Ski Association's exclusive equipment sponsor. Not only is this an important milestone in One Way Sport's business development, it is also affirmation of One Way Sport's professional quality. At the juncture of China's bid to host the 2022 Winter Olympics, we believe this will promote the influence of One Way's products in China."

About 361 Degrees International Limited

361 Degrees International Limited is one of the leading sports brand enterprises in China, possessing brand marketing, research and development, design, manufacturing, distribution and retail capabilities. The Group's products include footwear, apparel, accessories and equipment for sport and leisure uses. The Group has established an extensive supply chain management system through proprietary and sub-contracted manufacturing operations; and an exclusive distribution and retail network in China through distribution via authorized distributors.

For more details, please refer to its website: www.361sport.com.

About One Way Sport Oy

One Way Sport is one of the global leading companies for Nordic and outdoor sports goods and has capabilities in design and market of technical apparel, premium-quality ski gear and carbon poles, footwear and accessories for consumers around the world. Headquartered in Vantaa, Finland, One Way operates today in Finland, Sweden, Germany, and USA, and has established distribution in 28 countries Worldwide with strong market share in the largest Nordic Sports markets such as Scandinavia, Central Europe, Russia and North America. One Way is the owner of international outdoor brands "ONE WAY" and "OW" and owns certain registered "OW" trademarks and trademark applications.

For more details, please refer to its website: www.onewaysport.com.

For further information, please contact:
361 Degrees International Limited / Mr. Y F Chen / Vice-President, Investor Relations / 361 Degrees International Limited / Email: yuanfeng@361sportshk.com

iPR Ogilvy & Mather / Natalie Tam/ Charis Yau/ Janis Lai/ Candy Tam/ Tel: (852) 2136 6182/ 2136 6183/ 2169 0646/ 3920 7626/ Fax: (852) 3170 6606/ Email: 361@iprogilvy.com

Source: 361 Degrees International Limited (PRNewswire)© by press release