Mavic cycling products reap awards

In today’s fast-paced business and technology environment, continuous investment in research, product design and development is crucial to stay ahead of the game. What matters is an understanding of user needs and emerging technologies as well as the ability to validate their relevance. The results manifest themselves in commercial success and industry recognition. 

"Investing in innovation has run through the yellow blood of all Mavic employees since our birth in 1889. The original creators of the company were driven by improving the ride experience for all riders and this is still true today", highlights William Fraser, Global Marketing Director at Mavic.

"Throughout the last 125 years Mavic has consistently developed game changing consumer ideas, including the first alloy rims, electronic shifting and more recently the integrated wheel tyre system. Ceaseless searching, developing, testing and winning enables Mavic to offer the most intense consumer experience possible. We look forward to introducing new concepts and ideas in 2015."

Several Mavic products have received awards in the cycling and mountain bike media this fall. Here is a wrap-up:

The German RoadBike magazine chose Mavic Sprint H2O jacket as the test winner in the middle price segment. The jacket´s top-fit, impressive rain protection and good climate comfort guaranteed the victory.

Key features: Dura Rain provides durable waterproofness and breathability. Fully seam-sealed. Ergonomically designed cuff.


http://www.mavic.com/apparel-men-road-jackets-sprint-h2o-jacket#.VIr4f3u6aVA

Singletrack Magazine in UK nominated the Stratos Convertible jacket as a recommended product. “It went from being the jacket that I didn't know I needed, to the only jacket I need for 90% of wet rides.” 

Key features: All-season MTB jacket with detachable sleeves. Scuff Guard on exposed areas.
XL Vent for large air intake and a mix of two lightweight materials.
http://www.mavic.com/apparel-men-mtb-jackets-stratos-convertible-jacket#.VIr4lHu6aVA

 
Crossmax Enduro footwear was the top performer out of eight shoes in the Spanish Mountain Bike magazine. The testers praised the shoe´s outsole reinforcement and stability, comfort-efficiency ratio and protections.

Key features: Softer, more cushioned fit. Mid ankle protection with perforated neoprene.Toe and heel protection. Lace cover. Weight: 460 grams.
 
http://www.mavic.com/footwear-mtb-crossmax#.VIr5fnu6aVA

 
Mountain Biking UK highlighted the Mavic Crossmax Charge tyre as the “most wanted” product. 
“Mavic´s maximum grip endure specialist, with beautifully damped, bombproof control is still our most wanted attack tyre.”

Key features: The front wheel specific tyre for Enduro racing. Aggressive design for braking and cornering. SCC rubber for grip and Guard 2 construction to ride at high speed in any conditions. Available in 26", 27.5" and 29" sizes. Weight: 950 grams (26").

http://www.mavic.com/tyres-mtb-crossmax-charge#.VIr5D3u6aVA

Cycling Weekly scored the new Cosmic Ultimate helmet an impressive 9/10. ”Sweat is easily washed away thanks to the removable padding. The retention system Ergo Hold held in place well and was easy to adjust mid-ride”, commented the tester.

Key features: Perfect ventilated construction with 26 Clima Vents. Superlight Ergo Hold Retention System. Cosmic Fit Pad, very comfortable progressive padding with X-static technology smoothly following anatomy. Weight: 210 grams.

http://www.mavic.com/helmets-road-cross-country-cosmic-ultimate#.VIr5Mnu6aVA

BikesEtc UK awarded the new Fall/Winter 2014 Cosmic Wind LS jersey with the significant ”Best in test” recognition and a 9/10 rate.

”The jersey is sure to earn its place in anyone's wardrobe”, predicted the testers.
Key features: Wind chill protection in a tight, close to the skin ergonomic fit. Three alternate materials: a lightweight, breathable back panel, fleece-lined sleeves and a windproof membrane on the chest to combat the breeze.

http://www.mavic.com/apparel-men-road-jerseys-cosmic-wind-long-sleeves-jersey#.VIr4Rnu6aVA
Last, but not least, the UK magazine What Mountain Bike selected the Mavic mountain bike trail shoe Scree as the winner with a 4.5/5 rate.

“Comfortable, warm and dry shoes - top performers.”

"Inside, the insole is comfortable and there's plenty of room for thick socks, while the four Velcro straps do a good job of securing the foot inside."
http://www.mavic.com/footwear-mtb-scree#.VIr383u6aVA

Source Amer sports ©

www.mavic.com