Vans EMEA Appoints New VP of Marketing

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Vans is pleased to announce the appointment of Neil Schambra Stevens to the position of Vice President of Marketing for Vans EMEA. Replacing Jeremy De Maillard – following his move to The North Face – Schambra Stevens will lead the brand’s marketing division, working to raise brand awareness, maintain image, and ensure best in class communications, activations, and initiatives across all channels.

Coming directly from tech giant Lenovo, where he held the position of Global Director for Brand & Content Creation, Schambra Stevens has a comprehensive background in brand marketing across sectors. Having previously held roles at both Converse and Asics, he brings with him extensive experience within the sneaker and lifestyle markets, as well as creative communications, after working as Client Services Director at Amsterdam Worldwide (formerly StrawberryFrog, Amsterdam). 

As VP of Marketing at Vans EMEA, he will build upon the Vans marketing vision & strategy to ensure sustainable and profitable business growth, as well as global consistency and local relevancy across Europe, the Middle East and Africa.

Jan Van Leeuwen, GM of Vans EMEA comments “We’re very pleased to welcome Neil into the Vans Family. With his experience and expertise across industries, we’re confident that he will prove to be a good fit and valuable addition to the EMEA team, helping to drive the brand towards and beyond its 50th anniversary year, as well as the achievement of our brand’s development, growth and financial goals.”

Moving in to 2015, the original action sports company maintains its commitment to creative culture and nurturing the next generation. With initiatives such as House of Vans London, Vans Shop Riot, a broad roster of Classics &… events and longstanding support of music and art, Vans edges closer to celebrating five decades as the world’s number one skateboarding shoe. 

About Vans

In 1966, the Van Doren Rubber Company opened up for business in California. Within a few years, global skate culture adopted Vans shoe as their favourite brand, and today Vans still represents a look that epitomizes the Southern California lifestyle. With more than 45 years of history, and now offering a complete range of footwear, apparel, accessories & outerwear ,­Vans has risen to become a worldwide dominant force in the action sports industry and the genuine brand of choice for the contemporary lifestyle consumer.


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