G/FORE Debuts New Men's Apparel at PGA Show Orlando, Mossimo Giannulli Unveils Groundbreaking Knitwear Capsule Fall 2015

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BEVERLY HILLS, Calif., Jan. 21, 2015-- G/FORE founder and designer Mossimo Giannulli introduces the G/FORE Knitwear Capsule of men's golf apparel for Fall 2015 at the PGA show in Orlando, FL January 21-23. Fueled by Mossimo's love of golf and background in fashion, the G/FORE Knitwear Capsule combines function and style in eye-catching, premium golf apparel for men. Bringing a touch of personality, fun and color back to the game, G/FORE honors golf's storied past while looking toward the sport's bright future.

The new G/FORE Knitwear Capsule embodies Mossimo's dedication to creating products of unmatched performance and unparalleled style. An exclusive offering of men's classic golf styles -- polos, pullovers, cardigans, and turtlenecks -- have been reinvented with Mossimo's incomparable design sensibility.

"We are taking a real fashion perspective with a cleaner aesthetic," says Mossimo. "This combination is a unique opportunity for us. There are great athletic golf brands and there are great casual golf brands. We've taken fabrics that you see in fashion from top luxury brands and fused them with technical properties keeping the athlete in mind."

The G/FORE Knitwear Capsule offers modern classic style in custom developed hybrid blend fabrics that provide men with the ultimate in performance and luxury. Special features include: all natural yarns, moisture-wicking and fast-drying properties engineered for breathability, built in UV sun protection, resistance to shrinkage and fading and four-way stretch that allows freedom of movement. The cotton pique knit features a functional yarn that reflects UV light away from the body providing a cooler and more comfortable wear.

"We've really taken our time working with our mills to find and develop fabrics that have the right hand, drape, texture, weight, and unique look for G/FORE."

Also for 2015, G/FORE golf shoes have a new reengineered outsole on the signature men's and women's shoes for more traction on the course. This revolutionary golf shoe returns with the same upper, a sleek side profile and an amazing new biomechanically engineered injection molded TPU outsole featuring multi-level G/ROUND CONTROL technology that provides supreme traction in all conditions. New comfort elements have been added that enhance the "ohhhhhh, ahhhhh" feeling everyone gets when trying on G/FORE golf shoes. Highlights include a custom contoured thicker footbed with more arch support, additional padding throughout the heel collar, and performance mesh interior added for more breathability.

Also at the PGA Show, G/FORE will showcase new colors for their signature AA Cabretta leather gloves, a new Junior glove collection and a Special Edition Collection of gloves for this season that features custom G/FORE color combinations with skull and tee cross-bone rubber patch. There are also new designs of their popular compression socks, a new knee high sock for women, new strap back wool blend hats with a micro-suede brim and a tonal embroidered G/FORE logo as well as the G/FORE golf bag, a collaboration with Links & Kings, that can be embroidered with a club logo.

The new G/FORE Knitwear Capsule and the entire G/FORE range of golf products for 2015 will debut at PGA show Orlando, on January 21 in a striking new tradeshow booth. Retail prices: Polos $95-$125, Sweaters $175-$250, Gloves $35, Men's Shoes $225-$350, Women's Shoes $225-$325, Socks $16-$28.

G/FORE©

About G/FORE

G/FORE is a privately held, California-based golf apparel, glove and accessories brand under designer-founder — and avid golfer — Mossimo Giannulli's Dirty Bird Productions (DBP) management group. Giannulli has a successful career in the fashion business, with G/FORE being the fourth fashion lifestyle brand he has been established. He founded the billion-dollar clothing company Mossimo Inc. in 1987 and brokered a first-ever designer-exclusive distribution deal with Target in 2000. Giannulli was also a major stakeholder in Paul Frank Industries, which he sold to Saban Brands in 2010. He currently owns Modern Amusement, an LA based lifestyle brand that is marketed exclusively at Pacific Sunwear retail stores nationwide. Rooted in the style established by golf's Scottish forebears — dandified knickers, tartan sweaters and argyle vests — G/FORE promotes a simple evolution: color.

Visit www.gfore.com for more.

Contact : Brittney Souders/ 310.558.2869



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http://www.gfore.com