21/01/2015

Icebreaker Launches BodyfitZONE(™) All-Season Premium Technical Base Layers for Fall/Winter 2015

Aukland, New Zealand, Jan 15, 2015 -

Enhanced Performance Innovation Allows for a Wide Range of Multi-Sport Functionality

Icebreaker Merino, the pioneering New Zealand brand that introduced merino wool apparel to the outdoor industry, today announced BodyfitZONE™, a new premium base layer system that offers all the benefits of previous Icebreaker layering systems with performance enhanced features and a more athletic design elements. These base layers are more technical, versatile, and offer more multi-sport functionality than ever before.

The new styles represent an evolution from the previous BodyfitPLUS™ line, with BodyfitZONE™ pieces containing 200 gm jersey weight material with panels of 120 gm eyelet fabric. Bodyfit ZONE™ maps the appropriate fabric to the best place on the body, making it ideal for all season wear. While these pieces are more technical, they still offer all the benefits of previous merino layering systems: wicking away moisture from the body to maximize comfort, offering a smooth hand feel, and featuring an antimicrobial finish, which make the garments odor resistant. New key features include low profile seams for comfort and layering, multi-functional use as a base layer or first layer athletic top, eyelet panels for added breathability, bright colors for visibility, and thumb loops for added ease of movement and comfort.

BodyfitZONE™ styles include:

Men’s Zone One Sheep Suit, MSRP $200

The Zone One Sheep Suit is the ultimate baselayer addition for the Fall/Winter ‘15 season and features new BodyfitZONE™ technology. This one-piece base layer suit fabricated from 96% merino wool and 4% LYCRA® will maximize performance and mobility for any alpine activity. Sporting a low profile hood and ergonomic ventilation panels in key zones, this base layer pinnacle piece will keep you warm and dry on even your longest adventures out in the elements. And when nature calls while you’re out in the elements, you will be relieved to know there’s a functioning fly as well as a back flap with a 2-way zip for easy access.

Men’s and Women’s Zone Crewe, MSRP $110

Available in Alpine/Aquamarine, Black/Mineral, Grapefruit/Night and Vino/Shocking for Women
Available in Alpine/Chartreuse, Black Moonsoon, Balsam/Night, Metal/Spark for Men

Men’s and Women’s Zone LS Half Zip, MSRP $120

Available in Alpine/Aquamarine, Black/Mineral, Grapefruit/Night and Vino/Shocking for Women
Available in Alpine/Chartreuse, Black Moonsoon, Balsam/Night, Metal/Spark for Men
The Zone Crewe and Half Zip for men and women are constructed from 96% merino wool and 4% LYCRA®, which is added to enhance comfort and mobility for all winter activities. Featuring a figure flattering slim fit, strategically placed merino mesh for ventilation, flatlock seams to prevent chafing, and contrast stitching to give the pieces a more athletic aesthetic, the Zone Crewe and Half Zip are a perfect layering additions for any winter wardrobe.

Men’s and Women’s Zone Shorts, MSRP $60

Available in Alpine/Aquamarine and Black/Mineral for Women
Available in Alpine/Chartreuse and Black Moonsoon for Men

Men’s and Women’s Zone Legless Leggings, MSRP $100

Available in Alpine/Aquamarine and Black/Mineral for Women
Available in Alpine/Chartreuse and Black Moonsoon for Men

Men’s and Women’s Zone Leggings, MSRP $110
 
Available in Alpine/Aquamarine and Black/Mineral for Women
Available in Alpine/Chartreuse and Black Moonsoon for Men

The Zone shorts, leggings and legless leggings for men and women are constructed of 96% merino wool, with 4% LYCRA® added to support movement for any alpine-focused activity. These pieces feature slim fits ideal for layering, strategically placed merino mesh for maximum breathability, gusset for comfort and mobility, flatlock seams to prevent chafing, and contrast stitching to give the pieces a more athletic look, all finished off with an Icebreaker branded, brushed elastic waistband.

About Icebreaker

Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Auckland, New Zealand, and is sold in more than 5000 stores in 50 countries; at Icebreaker retail stores in New Zealand, Australia, Canada and the United States and online at Icebreaker.

Please visit media.icebreaker.com for more information about Icebreaker, and jeremymoon.me for more information on Icebreaker founder Jeremy Moon. Follow Icebreaker on: FacebookTwitterInstagramPinterest.



Source Icebreaker by press release ©

Aucun commentaire:

Enregistrer un commentaire