Amer Sports strengthens Ball Sports through acquisition of Louisville Slugger

Historic agreement brings together two iconic American brands 


This is a historic day in the baseball and softball business. Wilson, the official glove of Major League Baseball (MLB) will now take the field with Louisville Slugger, the official bat of Major League Baseball.


“We are excited to welcome Louisville Slugger into the Wilson family. Growing our baseball and softball business globally is a key business strategy, and Louisville Slugger is one of the most recognizable baseball brands in the world,” said Mike Dowse, President of Wilson Sporting Goods.


“We believe Louisville Slugger will enrich our company significantly, enhance our baseball and softball product offering at all levels of the game, and ensure we are delivering only the best performance products to athletes of every age.”


For the industry and baseball, fastpitch and slowpitch softball players, the acquisition accelerates new research and technology initiatives and product development to support every type and level of baseball and softball player.


Amer Sports stock exchange release March 23, 2015
Presentation from Amer Sports webcast on March 23, 2015 (PDF)
Transcript from Amer Sports webcast on March 23, 2015 (PDF)

Leading the game

Louisville Slugger® is the Official Bat & Bag of Major League Baseball® and the #1 Bat in MLB®. It is synonymous with America’s pastime and the name associated with baseball since the company was founded in 1884.

With more than 100,000,000 bats sold, Louisville Slugger is one of the most iconic baseball brands baseball in the world.

Making nearly two million bats per year, including wood and non-wood (aluminum, composite and hybrid), Louisville Slugger has been and continues to be a leader in the baseball equipment category.
In recent years, Louisville Slugger has gone far beyond bats, providing performance technology in the form of fielding and batting gloves, helmets, catchers' gear, equipment bags and accessories.

In addition to its on-field performance products, Louisville Slugger offers personalized, miniature, commemorative and collectible bats.

More information:
www.slugger.com/
www.wilson.com/en-us/baseball/
www.demarini.com
www.atecsports.com


Source AmerSports ©