KEEN Unveils New UNEEK Footwear

Style, versatility, and simplicity meet with innovative KEEN Open Air Footwear.

PORTLAND, Ore., March 16, 2015-- Meet UNEEK, Open Air Footwear from KEEN, it's like no shoe you've ever seen … or put on your feet before. To create this unique shoe, KEEN, leading manufacturer of original hybrid outdoor and casual footwear, took an entirely new approach to footwear construction.

Ditching traditional machinery and conventional materials for a simple two-cord construction, UNEEK (MSRP $100) Open Air Footwear is unbelievably versatile and comfortable. Every aspect of UNEEK compliments the natural shape of the foot providing a balance of superior feel, movement, and comfort. UNEEK launches in March with more than 14 colors for men and women and is poised to disrupt the norm of footwear design.

"Creating a shoe as unconventional as UNEEK represents our irreverent way of thinking when it comes to design and comfort – while keeping true to the hybrid versatility in our DNA," said Rory Fuerst, Jr., KEEN Innovation Program Lead. "We wanted to create a truly new fit experience. UNEEK delivers, plus more."

The result of more than three years of R&D, UNEEK defies traditional footwear manufacturing while bringing ultimate comfort and style that molds to your feet. The soft, free-moving, water-repellent two-cord construction provides custom happiness for your feet, while eliminating the weight of additional materials. A lightweight PU midsole brings enhanced durability and a high-traction rubber outsole with razor siping provides superior grip on slick surfaces. With no welding or stitching, UNEEK effortlessly moves with your feet and feels like you're wearing nothing but air.

KEEN products are known for their hybrid functionality and versatility, and UNEEK boldly follows suit. Perfect for exploring the trails, city hopping, hanging by the campfire, sipping lattes, or dancing to your favorite music – and everything in between – UNEEK is the shoe that does it all … and comfortably.

UNEEK is available now. For more information please visit: keenfootwear.com.

About KEEN

Inspired by a love of the outdoors, KEEN Inc., manufacturer of hybrid outdoor and casual products, including footwear, clothing, and accessories, is dedicated to creating quality products that support the lifestyles and outdoor adventures of active people around the world. KEEN products can be found online and through more than 5,000 retail locations in more than 60 countries, as well as in KEEN Garage retail stores in the U.S., Europe, and Asia, where fans can enjoy the branded experience. The company operations and culture reflect a stand-out commitment to building a strong community and a healthier planet so that all can create, play, and care.

Learn more at www.keenfootwear.com.

MEDIA CONTACT: Keith Cozzens | Verde Brand Communications | keith@verdepr.com | 970.259.3555 x122



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