Amer Sports strengthens its digital connectivity services and capabilities through acquisition of Sports Tracker

May 4, 2015 at 10.00 a.m./ Amer Sports strengthens its digital connectivity services and capabilities through acquisition of Sports Tracker 

Amer Sports strengthens its digital engagement capabilities through the acquisition of Sports Tracker, a digital sports application and online service. Sports Tracker will be an integral part of Amer Sports Digital Ecosystem which consists of connected devices, smart sensors, connected Preva network, services such as Movescount, and brand websites and e-commerce. The acquisition will allow Amer Sports to strengthen its digital platform with the primary objective to further drive connected devices sales and e-commerce.

Sports Tracker has a strong technology platform and capability, and a recognized digital service which is used globally. 

The agreement is subject to the customary closing conditions. The closing of the acquisition is expected by the end of June 2015. The acquisition has no material impact on Amer Sports 2015 business results.

For further information, please contact:
Päivi Antola, Director, Corporate Communications and IR, tel. +358 20 7122 537

DISTRIBUTION: NASDAQ OMX Helsinki Oy / Major media / www.amersports.com

AMER SPORTS

Amer Sports (www.amersports.com) is a sporting goods company with internationally recognized brands including Salomon, Wilson, Atomic, Arc'teryx, Mavic, Suunto and Precor. The company's technically advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities. The Group's business is balanced by its broad portfolio of sports and products and a presence in all major markets. Amer Sports shares are listed on the Nasdaq Helsinki stock exchange (AMEAS). 

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