Ducati Officially Marks Its Arrival In India

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Ducati officially marks its arrival in India with a press conference at the Ducati Store in New Delhi – the largest in the world

• Ducati hold first press conference in India at the largest Ducati Store in the world
• Two variants of the Scrambler revealed in India – Classic & Full Throttle
• Ducati India announces the opening of its Dealership in Bangalore in October

NEW DELHI, INDIA – June 20, 2015 – An event held in New Delhi at the largest Ducati Store in the world, the iconic Italian motorcycle brand made their first official press conference since entering India. Ducati India Pvt. Ltd. took this occasion to also announce the arrival of two latest variants of the Scrambler.

Ducati India Pvt. Ltd is the youngest of 11 official subsidiaries owned worldwide by Ducati. Since opening their first dealerships in Delhi NCR & Mumbai, have received a tremendous response from the motorcycling community. Ducati’s wide range of motorcycles appeals to many different types of riders and enthusiasts.

During the conference, Mr. Pierfrancesco Scalzo (Ducati Asia General Manager – Sales and Marketing) spoke about the brand’s history, its Italian heritage and current range, while Mr. Ravi Avalur (Ducati India Pvt. Ltd Managing Director) presented plans for India’s network, confirmed the opening of a new dealership in UB City, Bangalore in October 2015 and unveiled the the two latest Scrambler variants.

Remarking on Ducati’s official entry to India, Pierfrancesco Scalzo said:. “In 2013 we began our groundwork in India and our belief in the market has been reaffirmed. This has been possible with great partners such as AMP, Infinity and VST. I have travelled extensively the length and breadth of India, met Ducatisti, felt their passion and know that we will be successful in this country. Ducati will provide the same high standards of service in India as we do every where else in the world.”

“We introduced the Scrambler Icon in June and were overwhelmed by the positive response from our customers,” said Ravi Avalur. “Now, we’re proud to unveil the Scrambler Classic and Full Throttle and are confident that motorcyclists will love these versatile machines also. Of the two new Scrambler variants introduced, the Classic is aimed at those who appreciate attention to detail and 1970s style, but who don’t want to compromise on riding pleasure and functionality. The Full Throttle version, inspired by the flat track world, is destined for those who want a motorcycle perfect for every-day use and with a distinctive racing style.”

Mr. Pierfrancesco Scalzo concluded the event announcing new openings in the rest of the country, including Pune and Hyderabad and he remarked that the main target for Ducati is to provide unlimited satisfaction to the customers in India.

The Ducati store in New Delhi, which is now fully operational, covers five floors and, with a total floor area of 2,694 square metres, takes over the honour of being the biggest in the world

About Ducati

Ducati Motor Holding S.p.A. – A Sole Shareholder Company
A Company subject to the Management and Coordination activities of AUDI AG
Founded in 1926, Ducati has been producing sport-inspired motorcycles since 1946. Today, their motorcycles are characterized by performance engines with Desmodromic valve actuation, innovative design and avant-garde technology. Covering several market segments, Ducati’s range of motorcycles is divided into model families which include: Diavel, Hypermotard, Monster, Multistrada, Streetfighter, and Superbike. In 2015 Ducati presents the Ducati Scrambler: not just a new motorcycle but rather a new brand, offering a whole new world made up of bikes, accessories and apparel that provide the last word in self-expression.

These authentic icons of “made in Italy”, together with an extensive range of associated accessories and technical and lifestyle apparel, are distributed in 90 countries around the world, with concentration on the European, North American and Asia-Pacific markets. In addition to the Bologna factory located in the Borgo Panigale area, Ducati has a plant in Thailand, which opened in 2011 and assembles motorcycles for the Asian market, and, since 2012, another in Brazil that assembles motorcycles for South America. In 2014 Ducati delivered 45,100 motorcycles to customers, an all-time company record.

Ducati competes in both the World Superbike and MotoGP World Championships. In Superbike Ducati has won 17 Manufacturers’ titles and 14 Riders’ titles and in 2011 passed the historic milestone of 300 race victories. Ducati have participated in MotoGP since 2003, winning both the Manufacturers’ and Riders’ titles in 2007



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