San Clemente, California — Jun 3, 2015
Built on a function
first design ethos, ELECTRIC has produced some of the most iconic and
widely used snow goggles in the market. With a global release Winter
2014, ELECTRIC’s patent pending Press Seal technology made its debut
with the introduction of the EG3 goggle. Built from the ground up, the
brand’s patent pending Press Seal technology is unlike any other lens
interface system on the market. No magnets, levers or gimmicks. The lens
rim and frame channel design allow for 360° seal, keeping out wind,
snow and ice.…SIMPLE, SEALED, SOLID.
The 2015 ELECTRIC snow line includes the debut EG3.5, a smaller
option for enhanced fit and comfort, and the EGX, the world’s first
cylindrical goggle with Press Seal technology. A celebration of the
evolution of the brand’s product, the 2015 offering carries over all of
the ground-breaking tech features found in the EG3 offered in new
colors, colabs and patterns.
About ELECTRIC:
Founded in 2000 in California, Electric makes
quality products that enhance active lifestyles – offering ‘Style that
performs’. By building upon what has stood the test of time, Electric
reengineers classics. The brand designs and markets sunglasses, snow
goggles and helmets, watches, backpacks, luggage and accessories. They
can be found throughout the Americas, Europe, Japan, China and
Australasia in Lifestyle boutiques, department stores, sports shops and
online, including Electric’s own e-commerce websites. Electric is part
of the Kering Group, a world leader in apparel and accessories which
develops an ensemble of powerful Luxury and Sport & Lifestyle
brands.
For more information on Electric please visit: electriccalifornia.com
Source Electric by press release ©
ELECTRIC
LORENA KOPS – PR & ADVERTISING
1001 CALLE AMANECER, SAN CLEMENTE, CA, 92673
P:949 940 9125 X: 3041 C:805 798 3734 TF:800 958 6556
Lorena@electriccalifornia.com www.electriccalifornia.com
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