Kelty Partners With GetOutfitted.com To Launch New Online Gear & Accessories Rental Program, Making Camping and Backpacking More Accessible Than Ever

BOULDER, COLORADO (June 9, 2015) – ​Kelty (www.kelty.com), a leader in the manufacturing of camping and backpacking equipment, announced it is partnering with GetOutfitted (www.getoutfitted.com). This partnership creates an online source to rent camping and backpacking gear shipped directly to consumers’ doorsteps. Beginning June 9, 2015, anyone interested in taking a camping or backpacking trip will be able to rent curated packages of Kelty items or choose individual items like backpacks, tents, and sleeping bags. Complete camping packages start at $25 per day and include free shipping and returns.

The process is easy: Once you select your package or items, just choose your camping dates and GetOutfitted will deliver the gear to your doorstep at least one day prior to your trip. When you are done, put the gear back in the box and use the prepaid shipping label to send it back. Not sure what you need? GetOutfitted has a team of experts ready to answer your questions by phone or online chat.

“The goal of this partnership is simple – accessibility,” said GetOutfitted Founder and CEO Julian Flores. “We want to make the outdoors more inclusive for people who want to participate, but are challenged by costs that may be outside their budgets and lack of storage space. By working in partnership with Kelty, we are providing the most durable and easy to use gear that is delivered directly to homes for best­ in­ class convenience.”

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“This program changes how the industry entices new and less experienced consumers into getting outdoors,” says Kelty VP Brand + Innovation, Eric Greene. “Consumer trends are shifting towards shared resources and experiences, but so far, that trend hasn’t translated to the outdoor industry. By partnering with GetOutfitted, we bring Kelty Built gear to consumers who aren’t ready to purchase gear, are traveling and can’t bring their own items, or simply want to try out ​something new – ​and we know that GetOutfitted will provide the best rental experience possible.”

“This partnership positions Kelty and GetOutfitted on the leading edge of this new trend,” continued Greene. “The program satisfies both companies’ goals of disrupting the industry, using technology to lower the barriers to entry, and appealing to modern, young consumers.”

ABOUT GETOUTFITTED

GetOutfitted is a web service that makes it convenient, easy, and affordable to get outdoors using technology to rent gear and to book trips. The company was founded in 2013 and pioneered a through-­the-­mail rental program for ski clothing. Since its founding, GetOutfitted has worked with partners such as Patagonia, Vail Resorts, Kelty and more to make it easier than ever to enjoy outdoor experiences without the burden of owning gear.

Visit getoutfitted.com to learn more.

ABOUT KELTY

Born over 60 years ago in a Glendale, California garage, Kelty forever changed the world of backpacking with the first­ ever external aluminum frame backpack. Since then, Kelty has worked to make outdoors more accessible for everyone by believing that memories that last start with gear that lasts. Today, Kelty proudly offers a wide range of packs, tents, sleeping bags, and family camping gear that’s built to endure.

For more on Kelty, please visit www.Kelty.com.



Source Kelty by press release ©


Laura Sands : Kelty / laura.sands@americanrec.com / 303-262-3326  / Nicole Roosien / GetOutfitted
nicole@getoutfitted.com / 616-826-4105