INTERSPORT and The Athlete’s Foot are expanding into Algeria

IIC - INTERSPORT International Corp. signed Franchise Agreements both for INTERSPORT and The Athlete’s Foot with Great Way SARL in Algeria.

By the end of 2015, Great Way SARL will operate 3 INTERSPORT and 5 The Athlete’s Foot stores.

IIC - INTERSPORT International Corporation (IIC) is pleased to announce that Franchise Agreements were signed for its retail banners INTERSPORT and The Athlete’s Foot with Great Way SARL for the territory of Algeria.

Great Way SARL is a retail company based in Algiers, which manages a portfolio consisting of a number of prestigious brands in sports and fashion retail. Currently, the company operates more than 35 stores under the banners Lufian, LC Waikiki, and Tekbir. By the end of 2015, the company will convert existing Parcours and CitySport to 3 INTERSPORT and 5 The Athlete’s Foot stores. In 2016, the company plans to open 3 new INTERSPORT stores and 5 The Athlete’s Foot stores across Algeria.

In 2013, Great Way SARL had 286 employees and for 2016 the number of stores is planned to increase to 50.

Mohamed Djouadj, Owner and Managing Director of SARL Great Way states: „We are proud to bring the two world-wide famous banner marks INTERSPORT and The Athlete’s Foot to Algeria. We are convinced to have found the right partner to enhance the customer experience in the Algerian sporting goods and leisure market.“

Franz Julen, CEO IIC-INTERSPORT International Corp. states: „The global expansion of INTERSPORT and The Athlete’s Foot continues. This is not a one-off event and in the future we will look to further expand our business on the African continent beyond the current operations in Morocco and Algeria.“

For further information:

Franz Julen CEO IIC – INTERSPORT International Corp. T    +41 31 930 78 04 E     franz.julen@intersport.com	Mohamed Djouadj Owner & Managing Director GREAT WAY sarl T      +213 555 838383 E     mohamed.djouadj@greatwaydz.com
Ingmar Kraak CEO The Athlete’s Foot. T    +41 31 930 79 60 E     ingmar.kraak@theathletesfoot.com

About INTERSPORT and The Athlete’s Foot

With retail sales of EUR 10.5 billion in 2014 and more than 5400 affiliated stores in 44 countries, INTERSPORT is the world's leading sporting goods retailer. InDecember 2012 INTERSPORTacquired the athletic speciality footwear chain.  The Athlete's Foot with around 400 stores in 25 countries and retail sales of EUR 290 million in 2014. The INTERSPORTGroup is represented in 66 countries on all five continents.


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