Posted: 6/5/2012
Golfsmith opened a new 27,400-square-foot store in Novi, MI over the weekend to replace a store in Northville that closed May 20.
More than twice the size of the Northville location, Golfsmith's
newest store features the deepest selection of the industry's best golf
gear, and more interactive opportunities for golfers to demo the latest
equipment. Customers can hit clubs for free in one of the store's four
indoor, hitting bays, three high-tech fitting studios with golf
simulators or on a huge indoor putting green.
In the last decade, almost half of all golf retail stores in America
closed according to the National Golf Foundation. Golfsmith is bucking
this trend because of its unique experiential retail model and as a
result has implemented an aggressive growth strategy that includes 10
new stores and three relocations, including the relocation from
Northville to Novi. By the end of 2012, Golfsmith International
Holdings, Inc. (Nasdaq:GOLF), will serve customers in 89 locations from
coast to coast.Golfsmith's other Detroit area locations are in Troy and in Clinton Township, MI.
The new Novi store also features the latest custom-fitting
technology that will help Golfsmith certified fitting specialists
identify the right clubs for a golfer's individual abilities. A recently
released study of several thousand golfers found a majority of golfers
in America play with clubs that do not fit them properly (www.customfityourgame.com).
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