Washington, DC (September, 2012) --
SnowSports Industries America (SIA), in conjunction with publishing partner
Active Interest Media (AIM), is pleased to announce the appointment of
Andy Hawk as Publisher and
Cindy Hirschfeld as Managing Editor of the
SIA Snow Show Daily.
In addition, the Snow Show Daily portfolio, currently comprised of a
preview issue and four daily editions, will expand this winter to
include an
On-Snow Demo Guide and a
Season Ending Wrap-up.
Prior to joining the Snow Show Daily team, Hawk was the marketing director for the
Professional Ski Instructors of America and the
American Association of Snowboard Instructors (PSIA-AASI) where he led the exceptional growth of their industry and consumer marketing programs. He has also served as a member of the
Learn to Ski and Snowboard Month task force. Andy was also the Publisher of
Ski Racing magazine and worked in sales and marketing for
SKI and
Skiing magazines.
A veteran of the snow sports industry for almost 20 years, Hirschfeld has served as an editor for
Skiing, Backcountry, the Professional Ski Instructors of America and the
National Ski Patrol. She also writes for
SKI, SNOW, Powder, SnoWorld, Ski Area Management, and Onthesnow.com, as well as covering snow sports for publications such as
The New York Times, Robb Report, and
Private Clubs.
Building on the success of last year's content partnership, the
TransWorld Business editorial team will be expanding their role for both the
Snow Show Preview and the
Snow Show Daily editions. Also, for the second year,
TransWorld Business will produce
The Guide
- a SIA Snow Show preview publication specifically for the snowboarding
community. "We are really excited to build on our partnership with the
Daily team and grow the voice of the snowboard industry within its
pages," said
Mike Lewis, TransWorld Business Editor-In-Chief. "Working together, we are able to offer a better product to the industry."
"We could not be more excited about having Andy and Cindy on board to lead the Snow Show Daily," said
David Ingemie, SIA President.
"Their experience in snow sports publishing and passion for our
industry make them a natural fit for this position. Over the past two
years our partnership with AIM has revitalized the Daily and created a
fantastic looking publication that provides additional coverage and
responds to the needs of Show attendees. The
On-Snow Demo Guide and
Season Ending Wrap-up will add tremendous value for the industry."
Offering state-of–the-industry analysis and previews of emerging trends, the
SIA Snow Show Preview will be mailed in late December to 12,000 retailers and industry VIPs and sent electronically to another 30,000. Onsite, the
Snow Show Daily
provides the trade show’s only on-the-floor source for news, analysis,
and event coverage. In addition to distribution at the trade show, the
Snow Show Daily
is distributed early each morning to hotel rooms of Show attendees,
electronically to the snow sports industry, and by mail to snow sports
retailers unable to attend the Show.
New for 2013 will be an
On-Snow Demo Guide, offering retailers a comprehensive set of resources for success during and after the
On-Snow Demo/Ski-Ride Fest. As a follow-up to a successful
SIA Sourcing Snow,
Snow Show,
On-Snow Demo/Ski-Ride Fest, the Show Daily team will release a
Season Ending Wrap-up
edition. The Wrap-up will highlight trends and new information
presented during the Snow Show and coverage of the On-Snow Demo/Ski-Ride
Fest plus a sneak peek of the season’s performance metrics.
"This is an exciting time to move into this role," said
Andy Hawk, Publisher of the Show Daily.
"Our expanding lineup of products is an incredible resource for
industry marketers, providing a platform to deliver their message to key
decision makers across a variety of touch points throughout the buying
cycle. There is no tool available in snow sports that is more targeted
or more engaging than the Snow Show Daily family of publications."
For more information on the
Snow Show Daily, contact
Andy Hawk at
AHawkco@gmail.com or
303-641-0695. Download the
2013 SSSD Media Kit to advertise.
-SIA-
SnowSports Industries America (SIA)
is the national not-for-profit, North American member-owned, trade
association representing suppliers and service providers of
snow sports products with constituents in the retailer, rep and resort communities.
Established in 1954, SIA annually produces the
SIA Snow Show,
the largest snow sports industry trade show, on-snow demo and
networking environment globally, while delivering invaluable
data/research reports including the Snow Sports Market Intelligence
Report, SnowSports RetailTRAK™ and Executive Market Summary. SIA also
produces a Supplier Show at the SIA Snow ShowcalledSourcing Snow; learn
more at
siasnowshow.com/sourcing. SIA helps grow the industry with consumer initiatives and websites,
snowlink.com and
wintertrails.org,
marketing products, services and programs helping our Members operate
more efficiently, bring their products to market and increase
participation in snow sports.
For more information, check out snowsports.org.
SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA
22102-3587 (Washington, DC area). Phone: 703.556.9020, Fax:
703.821.8276, Email: SIAmail@snowsports.org.
-AIM Outdoor Group-
AIM’s
Outdoor Group is a blend of consumer and
trade publications that reaches 3 million active enthusiasts each month
across the trail, climbing, fitness, and ski industries. In addition to
Backpacker and
Climbing, it publishes
SNEWS, Outdoor Retailer Daily, Epic Life (formerly Peaks), Snow Show Daily, and
National Park Trips (a
group of four magazines and five websites dedicated to Western outdoor
travel). Based in Boulder, CO, the Outdoor Group also operates two of
the most successful events in the
outdoor industry:
Backpacker’s annual
Adventures NYC festival in Central Park, and Get Out More, a
beginner-oriented clinic series that travels to 70 retailers annually.