Environment news : Eastern Mountain Sports Becomes First Major Retailer to Carry 100% Recycled, Made in USA Clothing

49 EMS Stores to Feature SustainU Men’s and Women’s Graphic Tees

SustainU, a leading producer of clothing using fabrics made from 100% recycled materials that are manufactured in the USA, today announced a co-brand program with Eastern Mountain Sports, which will carry men’s and women’s graphic tees in 49 of its leading stores beginning September 17. The co-branded collection will be distinguished by an “EMS, Powered by SustainU” hangtag.  

“We are very excited to be working with EMS. They are a ground-breaking company, looking to offer their customers both environmentally and socially sustainable clothing options,” said Chris Yura, CEO and founder of SustainU. “Less than 2% of the clothing sold in the US is actually made here. It is vital that we begin to bring this part of our economy back and the jobs that go with it.”

Since 1994, the American textile and apparel-manufacturing sector has lost more than 1 million jobs, 65% of the entire industry. The U.S. Bureau of Labor Statistics estimates that an additional 25% of the jobs (53,7000) will be gone before 2020.

"As an outdoor retailer, Eastern Mountain Sports is committed to doing everything we can to preserve and protect our planet," said Eastern Mountain Sports CEO Will Manzer. "That's why we're proud to partner with SustainU to reduce the environmental impact of our graphic t-shirts while supporting a small, American business."  

Eastern Mountain Sports will offer the co-branded collection in two men’s and two women’s graphic tees in retail locations, including its online web store (EMS.com). “We look forward to growing our 100% recycled, made in the USA programs in the near future as consumers get more and more on board with these products,” said Jen Edes, EMS Sr. Director Sourcing & Product Development.

A complete list of stores carrying the SustainU line can be found at SustainUclothing.com/EMS.

About SustainU (SustainUclothing.com)

SustainU produces high quality apparel using fabrics made from 100% recycled materials that are manufactured in the USA to provide extraordinary comfort and wear, while reducing environmental waste, carbon emissions and water use. Our mission is to change the way clothes are made to improve the environment, reinvigorate America’s manufacturing sector, and educate the world about how clothing can positively impact people’s lives.

About Eastern Mountain Sports (EMS.com)Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation’s leading outfitters of outdoor gear, clothing, footwear and accessories with 69 retail stores in 12 states.  Eastern Mountain Sports designs and sells products for outdoor adventurers who participate in a variety of sports, such as mountaineering, backpacking, camping, hiking, adventure racing, climbing, kayaking, mountain biking and snow sports. More information is available at www.ems.com.

Trey Dunham, SustainU
Trey@sustainUclothing.com / 304-413-0416