New product : Tilley Endurables Answers Consumer Demand with New Camo Hat Offering

Tilley Endurables, makers of the iconic Tilley Hats and superior travel apparel, is proud to introduce the new Tilley Camo Hat for spring 2013. Made in Canada, the Tilley Camo is sure to please sportsman who have long asked to see the traditional camouflage pattern on a premium-quality Tilley Hat. Based on the T3 style, the new Camo Hat will keep wearers protected from the elements with a UPF 50+sun protection rating and water repellent finish.

“We’re excited to finally offer this great Hat for spring since our customers have been asking for a Tilley Hat in the camouflage fabric for some time,” explains David Kappele, Director of North American Wholesale. “We anticipate this to be a great selling Hat for the hunting, fishing and sportsman enthusiasts.”

Available March 2013, the Tilley Camo Hat features:
• Guaranteed for life not to wear out
• Insured against loss
• UPF 50+ sun protection
• Lightweight – comfortable to wear for long periods of time, but still gives you the protection needed when outdoors
• Floats
• Ties on in the wind
• Crushable and packable
• Secret pocket
• Comes with a 4-page owner’s manual
• Brag tags
• Machine washable

This new style and more from Tilley’s spring collection will be available March 2013 in specialty outdoor retailers.

About Tilley Endurables
Tilley Endurables, Inc. has been making Tilley Hats and travel apparel for nearly 30 years, beginning with Alex Tilley’s original design for the ideal sailing Hat. Each Tilley Hat is designed to make life on the go more enjoyable, and manufactured in Canada under Alex Tilley’s watchful eye. Tilley Hats can be purchased at over 3,100 associated retailers in 18 countries worldwide. For more information about Tilley Endurables, visit www.Tilley.com.

Bethany Mousseau / Momentum Media PR / bethany@momentummediapr.com / 781.801.9663