Costa’s known for its patented color-enhancing 580
lenses and “forget-they’re-on” fit sunglasses. But its growing line of
branded apparel is quickly catching on with fans. This year, Costa
introduces nine new tee shirts, two new performance shirts and four new
hat collections to add to its expanding gear roster.
The unique collection of shirts feature original artwork
from renowned fishing artists like Carey Chen and Jose Canales, as well
as vintage-inspired graphics, highlighting Costa’s 30-year born on the
water heritage.
The new tee shirts are 100 percent pre-shrunk cotton, and
are available in both short and long sleeves, in a variety of vibrant
colors, including yellow, lime, hot pink, royal blue and orange. Other
colors include white, black, gray and navy blue. Costa also extended its
partnership with RealTree® Camo to include a new Max-4™ Camo tee shirt
design.
Costa produced two new long-sleeve moisture-wicking,
stain-resistant performance shirts, with a UV protection factor of 50+
built into the fabric. The shirts are available with either a redfish or
a sailfish tail camouflaged into the Costa logo.
In addition, Costa debuted three other new hat designs,
including a knit beanie. A collection of trucker hats, visors and twill
caps in a variety of styles and colors round out the collection.
Ladies have their fair share of new apparel options to
choose from, as well. Several of Costa’s new shirts feature a female
cut, with designs including the new RealTree AP™ Pink Camo.
“We’re seeing tremendous growth of our apparel collections
through our retail partners,” said Chas MacDonald, president of Costa
Sunglasses. “We’re working to grow the line even more, bringing in new
graphic tees, performance shirts and hats to meet the demands of our
customers.”
Costa’s hat start at $14.95, and graphic t-shirts start at
$19.95. Costa also offers a variety of retainer cords and sunglass
cleaning cloths. To see more images of Costa’s apparel collection, visit
www.costadelmar.com/shop.
About Costa™
As the leading manufacturer of the world’s clearest
polarized performance sunglasses, Costa offers superior lens technology
and unparalleled fit and durability. Still handcrafted today in
Florida, Costa has created the highest quality, best performing
sunglasses for outdoor enthusiasts since 1983. It’s currently the
fourth-largest brand in the performance sunglasses market.
For Costa, conservation is all about sustainable fishing.
Many fisheries that should be vibrant and healthy are all but devoid of
native fish because they have fallen victim to poor fishing practices,
unregulated development, lack of watershed protection or all of the
above. Costa works with partners around the world to help increase
awareness and influence policy so that both the fish and fishermen of
tomorrow will have healthy waters to enjoy. Costa encourages others to
help in any way they can.
For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costasunglasses or on Twitter @CostaSunglasses.
Liza Jones, ljones@fullcirclepr.com, 864-672-9614 (office), 864-270-0722 (cell)
Heather Miller, hmiller@fullcirclepr.com, 864-672-4994 (office), 864-607-7922 (cell)
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