Business people : Kirsten Ashmore Joins Redington Marketing Team

June 20, 2013 (Bainbridge Island, Wash.) – Redington, maker of progressive performance fly rods, reels, waders, apparel and more, is pleased to announce it has hired Kirsten Ashmore as marketing manager.

Ashmore joins Redington from adidas, where she worked to implement marketing strategy with the brand’s retail partners such as The Dick’s Sporting Goods, Sports Chalet and Eastbay. Prior to that she worked at a marketing agency in Portland, representing luxury brands such as Kenneth Cole, Michael Kors and Nike.

“After growing up near the base of Mt. Hood in Sandy, Oregon I am very excited combine my passion for the outdoors with my work,” states Ashmore.  “Redington has so much potential and I’m excited to lend my marketing experience and brand strategy expertise to help the brand grow.”

“Redington has successfully created a brand that anglers want to be a part of, and Kirsten will ensure we continue down that road as well as create new paths for Redington to flourish even more,” notes Redington General Manager, David Visnack.

About Redington:
Redington brings fun to fly fishing. Redington designs gear that gets the most out of your time spent on the water and in the outdoors. From ready-to-fish reels and outfits to a wide selection of rods, reels, waders and apparel…Redington gives you what you’re looking for. Versatility that performs. Value you need. And, the quality you deserve. Please connect with us at www.redington.com, on Facebook or on Twitter.

Kara Armano
Backbone Media / kara.armano@backbonemedia.net / 970-963-4873 ext. 119