Business people : Smith Optics Expands Marketing Department

KETCHUM, Idaho (June 18, 2013) – Smith Optics announced today that the company has restructured its Marketing Department in anticipation of growth in eyewear, optical and helmet markets.  Effective immediately, Adam Greene will assume the role of Marketing Director, reporting directly to Blair Clark, Senior VP of Sales and Marketing. 

Greene, a 15-year industry veteran, has a broad background in winter, outdoor, motocross and cycling industries.  Previously the US Marketing Manager at SCOTT Sports, Greene will oversee the PR/Communications Manager, Promotional Managers and Smith’s in-house art department.  

“We are very pleased to have Adam managing the marketing efforts for Smith Optics.  As we’ve recognized consistent growth in Smith and our other brands: Suncloud plus Forecast; Adam is a timely and critical addition, directing our marketing efforts for eyewear, optical and helmets” said Blair Clark, Senior VP of Sales and Marketing for Smith Optics.

Cory Smith has been appointed the new Senior Marketing Manager. He will be responsible for brand communication and promotions across all multimedia channels. In addition, Smith will oversee the Promotional Manager team as well as provide guidance to the brand’s newly established Field Service Rep team. In his 13 years with the brand, Smith has been an integral part of building effective guerilla marketing initiatives, including Prospecting Idaho and the Smith Optics Limo Tour, and will continue to drive creative executions in core and mainstream markets. Under Smith’s tutelage, the Field Service Rep team will tour the country in Mercedes Sprinter vans adorned with Smith Optics logos and imagery to provide in-store merchandising and retail promotional support, as well as regional consumer event roll outs.

To support Greene and Smith with brand development and communication, Gabe Schroder has been promoted to the position of Senior Promotions Manager.  In this capacity, Schroder will oversee the Snowboard Promotions Manager and the newly formed Endurance Promotions Manager position, while continuing to manage the ski and bike categories for the brand. Since starting at Smith Optics over eight years ago, Schroder’s proven success as the Ski, Bike and Outdoor Promotions Manager will be an asset to elevating the use of athletes and promotional opportunities for Smith Optics.

About Smith Optics :

Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table.

Building on that goggle heritage and extending its expertise, Smith Sport Optics has gone on to set the standard for high performance eyewear and goggles. Innovations over the years include the Fog-X anti-fog coating, PMT Perforated Membrane Technology lens ventilation system, patented Turbo C.A.M. Constant Air Management system, patented Regulator adjustable lens ventilation system, patented Roll Off's film advance system for motocross, patented ODS (Ocular Docking System) prescription insert and patented Slider series sunglasses, the most innovative interchangeable lens sunglass available.

Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection.

The corporate headquarters are in Ketchum, Idaho, but Smith Optics has hubs across the globe. The European headquarters are located in Florence, Italy; a promotions office is in Hossegor, France, near Biarritz; and San Clemente, Calif. is the center of Smith's surf and MotorSports operations.

Smith products are sold worldwide in more than 50 countries through specialty and sporting goods stores. From Smith's distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, its' devotion to excellence, innovation and style has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. Smith products represent authentic sports gear, researched and tested by a dedicated group of employees and athletes that live and breathe the lifestyle.

Source Smith Optics

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