Business people: Schoeffel Hires Weissenberger as brand manager

Schwabmunchen. Outdoor and Winter Sports Bekleider Schoeffel structured its new leadership team: Christophe Weissenberger, head of sales since 2010, is the first October additionally brand manager.

In this new (or rather re) created position, the 45-year-old care in addition to his sales responsibilities and areas of responsibility to the marketing, and product design. Here Weissenberger relieves future managing partner Peter Schoeffel, who previously trained these activities and would like to devote more strategic issues for the future of the company.

Weissenberger, who was already between 2001 and 2006 for Schoeffel in use and in the meantime served Spyder, so that takes a post which it already existed in previous years. The position was previously filled by Maximilian Hofbauer, among other things, now European head of Icebreaker, and Alex Koska, now in the executive suite of Fjällräven's mother Fenix ​​Outdoor.

By mh, sport-fachhandel.com