Media and Business news : Quay Eyeware Australia Appoint Coffin on Cake PR

PRESS RELEASE: LONDON:  Friday 13^th September 2013— Coffin on Cake PR are proud to announce they have been appointed by fashion sunglasses label Quay Eyeware to handle their UK communications strategy and all UK press and brand enquiries with immediate effect, and will support the development of the brand’s international success.

Founded in Australia in 2004 on the festival circuit, Quay’s range of fun, fashionable yet affordable frames launched internationally in 2009, with the brand’s stand-out frames attracting style icons including Beyonce, Gwen Stefani and Lady Gaga, as well as an impressive roster of fashion retailers with UK stockists including Lazy Oaf, ASOS and Urban Outfitters.

Speaking about appointing Coffin on Cake, Quay Eyeware Creative Director Linda Hammond said, “We are very proud to be a favourite among some of the world’s most prominent fashion icons and we’re really excited to emulate our global success in the UK with Coffin on Cake PR. The UK is a key market for us and British style is so influential so we’re looking forward to working with the agency to develop our recognition with style leaders.”

Coffin on Cake Director Dean Bennett said, “We couldn’t be more thrilled to introduce such a sought-after eyewear label ahead of London Fashion Week and we’re looking forward to showcasing the full collection at our SS14 Press Days in October.  The biggest challenge for stylists and editors will be choosing which pair they love most.”

Coffin on Cake will be showcasing the Quay Eyeware collection in a carnival of colours at their SS’14 Press Days on the 23^rd and 24^th October 2013. The Agency are now booking press appointments to view the Quay Eyeware range at their showrooms located on Redchurch Street in Shoreditch.

For more information, sample requests and image call-in’s contact Quay Eyeware Account Director Lauren Taverner Brown at Coffin on Cake PR, Tel. +44 (0)203 609 5313, and visit http://www.coffinoncake.com.

QUAY EYEWARE:

Quay Eyeware was founded in Melbourne, Australia by Linda and Allen Hammond in 2004. The Quay brand was born roadside on the festival circuit where the music loving duo set out to sell their range of fun, fashionable yet affordable frames.  Word soon spread about the sunnies and the Quay brand grew, launching internationally in 2009.  Today Quay is stocked in retailers all around the world, but you will still find the team riding their bikes around Quay’s North Melbourne HQ or off to festivals where it all began.

Quay is inspired by the endless Aussie summer, the street style of Melbourne and travels abroad. We are for people who make their own style, have a relaxed attitude to fashion but aren’t afraid to stand out. Quay Eyeware is fun, affordable and available in a carnival of colours. The hardest step is
choosing your first pair.

Visit http://www.quayeyeware.com.au/ and follow https://twitter.com/quayeyeware

COFFIN ON CAKE PR:

Coffin on Cake PR is a consumer focused Publicity Agency servicing the fashion, sports and lifestyle markets, offering strategic and fully integrated communications and marketing services that cover traditional PR, Social Media Management, Product Placement, and Creative and Digital services to assist brand development.  By focusing on the core values of their brands Coffin on Cake PR increase credible brand awareness and generate consumer demand for products, enhance reputations, and enforce brand positioning.

For more information, visit: http://www.coffinoncake.com and follow on Twitter @coffinoncakepr

Coffin on Cake PR, 28 Redchurch Street, London, E2 7DP.  Tel. 0203 609 5313.  Tw:@coffinoncakepr

By press release