Business and retail news : O’Neill opens the doors of its first Australian flagship store in Manly, Sydney

24 December 2013, Sydney – O’Neill, the original Northern Californian surf, snow and lifestyle brand is proud to announce the opening of the first Australian flagship store in Manly Corso, Sydney.

This unique store features design elements inspired by founder Jack O’Neill’s house in Santa Cruz, California. These elements mixed with deep natural tones, emphasise the O’Neill brand and its values. With a large inviting entry, bordered with white tiling, the store is flushed with nautical greys and wood as the key colour tones, the original fabric of the heritage building is mixed with clean finishes softening up the space, exuding an original feel.

Various unique areas including a hand painted Original logo, display units comprised of engineered steel and backlit Georgian glass are both examples of where authenticity meets progression. A digital interface linked to the brand e-commerce platform will also allow customers view the entire collection and request home delivery. The distinct finishes and warm lighting bring style and simplicity to the overall design.

The combination of materials utilised and brand stories in this store give the customer a fresh perspective on O'Neill and the brand experience.

Michael Neil, General Manager of O’Neill Asia-Pacific, commented, “This is a great step for the O’Neill brand in Australia. Manly is one of Sydney's top tourist stops and one the top surf retail destinations in the world, it is entrenched in surf culture and an ideal opportunity to exhibit our brand story and product line to both local and international consumers".

The O’Neill Manly store will stock a full assortment of O'Neill merchandise along with complementary brands such as Levis, Raen, Otis, Hex, FCS, Creatures Of Leisure, Futures Fins, Captain Fin Co. among others.

Hardware brands include Neal Purchase Jnr Surfboards, Simon Jones Morning Of The Earth Surfboards, Mick Mackie Surfboards, Christenson Surfboards, Santa Cruz skateboards, Arbor Skateboards & Grown Handplanes.
 
About O’Neill – “The First Name in the Water”

Jack O’Neill invented the first wetsuit in the 50s; he later opened the doors to the world’s very first surf shop on the San Francisco great highway in 1952. He moved the surf shop to Santa Cruz, California in 1959 – home to some of the best cold-water waves. Continuing to provide innovative products and breaking new frontiers, Jack was soon rewarded with soaring sales, and O’Neill became
“The first name in the water”. O’Neill’s passion for sports has made his business expand from surf wear to snow wear and youth lifestyle brand. Today, O’Neill stores can be found in most major cities – USA, Europe, Australia, Southeast Asia and Japan.

The first O’Neill retail store in Australia
Address:                             Shop 58, Manly Corso, Manly, NSW 2095
Enquiries:                           02 8966 9800
Operating Hours:                 9:00am – 5:00pm
O’Neill Official Website:       www.oneill.com
www.facebook.com/oneillaustralia

By press release