German bicycle manufacturer Mifa and his Swedish counterpart Cycleurope, which develops brands including Gitane, Peugeot Cycles and Bianchi, signed a strategic partnership agreement "for the development and production of bicycles and electric bicycles on the premium segment" .
Mifa, which claims the first German bicycle manufacturer ranking place, with a market share of 29% in 2011, has a manufacturing cycles plant described as "modern and efficient" by Tony Grimaldi, CEO of Cycleurope , which said in a statement "very impressed" by its automated production lines of electric bikes MIFA.
The agreement should also give MIFA, an access to Cycleurope European distribution networks, including Velo & Oxygen network in France.
Aucun commentaire:
Enregistrer un commentaire