24/12/2013

Business newx : Strategic alliance between bikes manufacturers, MIfa and Cycleurope.

German bicycle manufacturer Mifa and his Swedish counterpart Cycleurope, which develops brands including Gitane, Peugeot Cycles and Bianchi, signed a strategic partnership agreement "for the development and production of bicycles and electric bicycles on the premium segment" .

Mifa, which claims the first German bicycle manufacturer ranking place, with a market share of 29% in 2011, has a manufacturing cycles plant described as "modern and efficient" by Tony Grimaldi, CEO of Cycleurope , which said in a statement "very impressed" by its automated production lines of electric bikes MIFA.

The agreement should also give MIFA, an  access to Cycleurope European distribution networks, including Velo & Oxygen network in France.

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