Under Armour and Nike agreed to settle a trademark infringement lawsuit
over Under Armour's use of the "I Will" slogan. The terms of the
settlement weren't disclosed.
"The litigation has been resolved
on a confidential and mutually agreeable basis," Under Armour said in a
statement Tuesday. Nike issued a statement with same comment, according
to the Baltimore Sun.
An order approved Monday by Judge Ellen L.
Hollander in U.S. District Court in Baltimore dismissed the Feb. 21
complaint. A settlement conference was scheduled for Tuesday morning.
In
February 2013, Under Armour filed a lawsuit charging Nike Inc. with
trademark infringement. The suit alleged Nike in an advertising campaign
has used Under Armour's longtime trademarked slogan, "I Will." UA had
launched its “I Will” marketing campaign at the time.
In court
papers a few months later, Nike denied allegations, asserting the “I
Will” mark “is not famous” and “has not acquired distinctiveness or
secondary meaning associated with Under Armour.”
It is the first
time Under Armour had sued Nike, which previously sued Under Armour in
2003 for allegedly copying its moisture-wicking Dri-Fit apparel line.
By press release
Aucun commentaire:
Enregistrer un commentaire