12/02/2014

Under Armour and Nike Settle Trademark Infringement Lawsuit

Under Armour and Nike agreed to settle a trademark infringement lawsuit over Under Armour's use of the "I Will" slogan. The terms of the settlement weren't disclosed.

"The litigation has been resolved on a confidential and mutually agreeable basis," Under Armour said in a statement Tuesday. Nike issued a statement with same comment, according to the Baltimore Sun.

An order approved Monday by Judge Ellen L. Hollander in U.S. District Court in Baltimore dismissed the Feb. 21 complaint. A settlement conference was scheduled for Tuesday morning.

In February 2013, Under Armour filed a lawsuit charging Nike Inc. with trademark infringement. The suit alleged Nike in an advertising campaign has used Under Armour's longtime trademarked slogan, "I Will." UA had launched its “I Will” marketing campaign at the time.

In court papers a few months later, Nike denied allegations, asserting the “I Will” mark “is not famous” and “has not acquired distinctiveness or secondary meaning associated with Under Armour.”

It is the first time Under Armour had sued Nike, which previously sued Under Armour in 2003 for allegedly copying its moisture-wicking Dri-Fit apparel line.

By press release

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