Puma Announces Senior Management Changes

Lars Soerensen

Puma appointed Lars Soerensen as global director business processes and intelligence, a new position, while Jürgen Wormser becomes global director footwear sourcing and development.

Soerensen (50) joined Puma at the end of last year in his newly created role as global director business processes and intelligence, reporting to Puma's Chief Operating Officer Andy Koehler.

Based in Herzogenaurach, Soerensen will be responsible for the strategic direction of Puma's global information technology with special regards to IT business solutions, business processes (e.g. SAP) and business intelligence projects.

He is an experienced industry expert and held senior roles at Esprit, Adidas and Lego. Prior to Puma, Soerensen was COO at the Danish apparel company Bestseller.

Effective 3 Feb. 2014, Jürgen Wormser (45) has taken up the role as global director footwear sourcing and development based in Ho Chi Minh City, reporting to Shirley Justice, general manager global sourcing.

His position will be key in driving Puma's global footwear strategy and ensuring fast processes, systems and structures are in place.

A twenty-six year veteran of the Footwear Industry, Wormser has held several senior positions at Adidas. Prior to Puma, he was General Manager at Chi Hung (Sports Gear) Co., Ltd. and responsible for all product and development operations.

Jürgen Wormser succeeds Holger Rosemann, who left Puma at the end of October 2013.

By press release