ISPO BEIJING opened its doors to more visitors than ever: Close to
30.000 industry professionals came to Beijing, a growth of 8 percent
compared to last year.
From day one at ISPO BEIJING 2014, it was clear
that there was an increased presence, as more and more sports business
professionals have become attuned to the power that ISPO can bring in
terms of market awareness.
Not only in buying terms, but for trend
spotting and even staff training through keynote presentations at the
ISPO ACADEMY for example.
This success is also highlighted by the
increase in exhibitors, with 637 brands (previous year: 567) of outdoor,
action sports, ski and sport fashion from 22 countries taking part.
This included new attendee premium brands such as Coleman, GoPro,
Millet, Odlo, Peak Performance and Primaloft.
Source Ispo
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