Donzi and Fountain boats adopt factory-direct business model

Baja Marine will sell the boats directly to consumers

Baja Marine has started a factory-direct sales program for its Fountain and Donzi brands. The company will sell the boats directly to consumers, or dealers for its Baja and Pro-Line brands can also order boats for clients.

"We’ve found that Donzi and Fountain customers really value having a personal relationship with the factory that is building their new high performance boat,” says Johnny Walker, CEO of Baja Marine, in a statement.

Walker says Pro-Line and Baja dealers can also take client orders and then service the boats after delivery. The new program eliminates the need for dealers to stock these larger, more expensive boats in their showrooms.

“We recognise that many dealers are reluctant to inventory some of these bigger, higher-priced models,” Walker says. “However, we also know that they want to have a service relationship with the buyers who bring the boats back to their markets. So we see this program as a win-win for everyone concerned."

All four brands are built at Baja Marine’s facility in Washington, North Carolina.