PORTSMOUTH, N.H. (February 24, 2014) – Dr. Cool Recovery-On-The-Go wraps™ (www.drcoolrecovery.com), the first sports recovery product combining ice and compression in one flexible wrap, will debut at the Arnold Sports Festival (arnoldsportsfestival.com), bodybuilding and fitness expo in Columbus, Ohio, Feb. 28 – March 2.
Brand ambassador Dr. David Holmes, who has worked with athletes from the Chinese Olympic track team and numerous professional athletes in the NFL, including players from the Dallas Cowboys, Denver Broncos, Pittsburgh Steelers, Green Bay Packers, San Francisco 49ers and Seattle Seahawks, will be at the Dr. Cool booth (1923) to share his expertise and demonstrate product benefits.
“Dr. Cool wraps are the ideal solution for Arnold Sports Festival attendees, especially body builders and fitness devotees who view exercise and training as a must every day,” said Nick Skally, marketing director for Coolcore. “With more than 175,000 fitness enthusiasts and 18,000 athletes, this festival is a great avenue to expand the awareness of our new Dr. Cool wraps.”
Dr. Cool wraps can be used as a dry compression wrap to support and protect various body parts during competitions and workouts, or frozen to combine cold and compression to reduce swelling and speed recovery mid or post workout. Powered by Coolcore’s patented chemical-free cooling material, Dr. Cool wraps are available in three sizes, 3” x 25”, 4” x 50” and 6” x 50” to accommodate any body part. Arnold Sports Festival attendees will be given product demonstrations and samples of Dr. Cool Recovery-On-The-Go wraps at the Dr. Cool booth.
“The trend of immobilization after an injury is a thing of the past,” said Dr. Holmes. “Today, people who have suffered from many types of injuries need to start the correct type of motion right away. Dr. Cool wraps can increase the effectiveness of this process by providing a combination of compression and cryotherapy during recovery, as well as offering 360 degrees of cold compression versus traditional ice packs that only cover a limited area.”
Dr. Holmes recently joined the Dr. Cool advisory board and is a board certified chiropractic sports physician, nationally registered emergency medical technician, certified strength and conditioning specialist and has been trained in Active Release Technique™. He also provides consultation and specialized treatment to professional and elite level athletes in the NFL, NBA, MLB, NHL, NCAA and IOC.
ABOUT DR. COOL
Dr. Cool is a sub brand of Coolcore, a New England-based material innovation company. Dr. Cool brings innovation to the sports medicine industry with its first product, Dr. Cool Recovery-On-The-Go wraps™, the only item to combine ice and compression in one flexible fabric wrap. The key technology behind the wrap’s ability to stay cool longer is the patented, chemical-free Coolcore cooling fabric, which has earned the prestigious Hohenstein Institute’s “Innovative Technology” award. For further info, please visit http://www.drcoolrecovery.com.
By press release
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