BROOMFIELD, Colo., Feb. 26, 2014 -- Vail Resorts, Inc.
(NYSE: MTN) announced an epic partnership with one of the snowiest
and most celebrated powder skiing resorts in the world—Niseko, Japan.
The partnership represents the first Asian partner for the company,
further enhancing the already incredible value of its flagship and
industry-changing season pass.
Epic Season Pass holders have the opportunity to experience unlimited and unrestricted skiing and riding at the best of the USA, including Vail, Beaver Creek, Breckenridge,Keystone and Arapahoe Basin in Colorado; Canyons in Park City, Utah; Heavenly, Northstar and Kirkwood in
Lake Tahoe; and now five complimentary consecutive days at Niseko,
Japan, for the 2014-2015 winter season.
In less than a week of skiing
and riding, the Epic Passpays for itself and continues to offer the best
value in the snow sports industry, with access to 28,830 skiable acres
and 27,136 vertical feet at the best ski and snowboard resorts in the
U.S., as well as complimentary access to mountains across multiple
continents.
"We're excited to announce a partnership between Vail Resorts and
Niseko, Japan, providing access to a part of the world that is legendary
for its endless powder and overall incredible guest experience. Epic
Pass holders now have access to the epic skiing and riding for
whichJapan is world-renowned" said Kirsten Lynch, executive vice
president and chief marketing officer of Vail Resorts. "It's no wonder
that we have Epic Pass holders in all 50 U.S. states and in 80 countries
around the world.
They enjoy an incredible resort experience and
unmatched value, with unlimited, unrestricted access to Vail Resorts' 10
ski resorts, including Vail, Beaver Creek, Breckenridge, Keystone, Canyons,Heavenly, Northstar and Kirkwood as well as Arapahoe Basin in Colorado, and Afton Alps in Minnesota and Mt. Brighton in Michigan."
"We couldn't be more thrilled about our partnership with Vail Resorts,
as the preeminent mountain resort company in the U.S.," said Colin
Hackworth, Representative Director of Nihon Harmony Resorts,
representing Niseko United. "Niseko, Japan, is revered around the world
for its consistently light, dry powder snow and warm Japanese
hospitality. We welcome the opportunity for more Epic Pass holders to
experience this very special part of the world and look forward to
seeing them on our trails."
In 2008, Forbes crowned Niseko one of the Top 10 International Ski
Resorts, and more recently, National Geographic voted Niseko as the best
powder snow resort in the world. It's no wonder, given that the resort
boasts an average jaw-dropping 590 inches (15m) of snow per year.
Located 100 kilometers south of Japan's fifth largest city, Sapporo, in
the southwest corner of the northern Japanese island of Hokkaido, Niseko
Annupuri is a part of the Niseko-Shakotan-Otaru Kaigan Quasi-National
Park and is the most eastern park of the Niseko Volcanic Group. Seasonal
winds from the Eurasian continent blow in some of the driest, lightest
and plentiful snow in the world. Set against the backdrop of Mt.
Yotei—an active volcano similar to Mt. Fuji—the Niseko region boasts not
only epic skiing and riding, but also breathtaking scenery. At night,
the mountain is lit up with stadium-style lights which brighten 2,560
vertical feet of skiing and riding. Deep-powder trails through lit birch
trees are a Niseko staple, offering sheltered stashes of untouched
powder skiing.
Niseko United, as it's commonly referred to, is made up of four base
areas—Annupurri, Grand Hirafu, Niseko Village and Hanazono—that access
one mountain, Niseko Annupuri (4,291 feet). With wide open trails,
incredible tree runs, epic backcountry, first tracks and night-skiing,
Niseko caters to all abilities, from beginner to expert. For the
adventurers, hiking trails lead from the highest lifts to the summit. An
extensive lift system of 26 chairlifts and three gondolas accesses 72
trails.
Aside from world-class skiing, the Niseko area is known for its premium
agriculture and locally brewed alcohol. Local restaurants import fresh
seafood from nearby towns and villages and the area is home to a vast
array of restaurants and bars with everything from authentic Japanese
fare to European cuisine. Being a volcanic island, Hokkaido is also
well-known for its thousands of natural hot springs, or 'onsen'.
With non-stop flights between Tokyo's Narita International airport and
several major US cities, including Los Angeles, San Francisco, Denverand
New York, it's never been easier for U.S. skiers and riders to visit
Niseko. Niseko is typically open from November through May.
The five free consecutive days of skiing and riding will be
reciprocated for Niseko All-Mountain Season Pass holders, allowing more
guests from Japan, China and surrounding areas to experience Vail
Resorts' world-class mountain resorts.
The Epic Season Pass will be
available for purchase beginning March 10, 2014, at www.epicpass.com.
Vail Resorts also offers other pass options for guests next winter:
- The Epic Local Pass™
is perfect for guests who can navigate a pass with a few more
restrictions on their winter vacation.The Epic Local Pass offers
unlimited and unrestricted skiing or riding at Breckenridge, Keystone,
Afton Alps, Mt. Brighton andArapahoe Basin, with limited restrictions at
Canyons, Heavenly, Northstar and Kirkwood. Also includes a total of 10
days at Vail andBeaver Creek with U.S. holiday restrictions. At the
spring rate, the Epic Local Pass pays for itself in just over four days.
- The Epic 7-Day ™
is ideal for guests who only plan to ski seven days throughout the
winter season. It features seven unrestricted days of skiing and riding
at Vail, Beaver Creek, Breckenridge, Keystone and Arapahoe Basin in
Colorado; Canyons inPark City, Utah; Heavenly, Northstar and Kirkwood in
Tahoe, Mt. Brighton and Afton Alps.
For more information, visit http://www.epicpass.com.
Season Pass Benefits
Access to Niseko is only provided to Epic Pass holders and not holders
of other passes offered by Vail Resorts (Epic Local, Tahoe Local, Summit
Value and Tahoe Value). In addition to the five days of free skiing at
Niseko and our other partner resorts, Epic Pass
and all Vail Resorts season pass holders will continue to receive
exclusive offers on lodging, dining, ski rentals, equipment, ski school
and special events for the 2014-2015 ski and snowboard season at Vail, Beaver Creek, Breckenridge, Keystone, Canyons, Heavenly, Northstar and Kirkwood, as well as Mt. Brighton, Mt. Afton and Arapahoe Basin. All season pass products are non-transferable and non-refundable.
For more information about Niseko, and to book, visit http://www.niseko.ne.jp/.
About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain
resort operator in the United States. The Company's subsidiaries operate
the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone
in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoearea of
California and Nevada; Canyons in Park City, Utah; Afton Alps in
Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge
Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts,
a luxury resort hotel company, manages casually elegant properties.
Vail Resorts Development Company is the real estate planning,
development and construction subsidiary of Vail Resorts, Inc. Vail
Resorts is a publicly held company traded on the New York Stock Exchange
(NYSE: MTN).
The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.
Aucun commentaire:
Enregistrer un commentaire