Miami, FL, February 13, 2014–BRP’s Sea-Doo
Spark watercraft adds a sixth National Marine Manufacturers Association
(NMMA) Innovation Award in six years to the company’s collection of
marine industry accolades.
NMMA Innovation Award judges noted, “The Sea-Doo Spark is expanding
the entry level of boating. At half the weight and half the price, you
can still have all the fun on the water. “Hours after my ride I could
still taste the adrenaline,” said Ann Dermody, member of the jury.
The Sea-Doo Spark watercraft features a nimble and compact design
thanks to an all-new Exoskel architecture and the use of a new,
lightweight, durable and recyclable Polytec material. The mould-injected
process allowed BRP designers to implement new concepts in the area of
shape and structure leading to a unique look and offering an equally
refreshing way to play on the water. The most accessible new watercraft
on the market, the 2014 Sea-Doo Spark PWC, costs nearly 40% less than
its closest competitive model* and is the most fuel-efficient watercraft in the industry**.
“BRP saw an opportunity to develop a more accessible watercraft for
the next generation of boaters and filled that need with the
introduction of the Sea-Doo Spark,” said Yves Leduc, vice-president and
general manager, North America division.
“The development of the Sea-Doo
Spark model challenged everything we knew about building watercraft.
Winning the NMMA Innovation award is a tribute to BRP’s success in
answering this challenge through advanced concepts and processes that
will have a positive influence on all future watercraft design.”
For a more in-depth look at how the new Sea-Doo Spark makes the dream of family fun on the water possible now, visit www.sea-doo.com.
About BRP
BRP is a global leader in the design, development, manufacturing,
distribution and marketing of powersports vehicles. Distributed in
105 countries, its portfolio of brands and products includes Ski‑Doo and
Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and
side-by-side vehicles, Can‑Am roadsters, Evinrude outboard engines, as
well as Rotax propulsion systems. BRP employs approximately 6,800 people
worldwide.www.brp.com
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