Eddie Bauer Launches Fishing Apparel and Gear

New line expands successful Eddie Bauer Sport Shop Series

(Seattle, Wash.) – March 26, 2014 – Eddie Bauer is pleased to announce the launch of its new Sport Shop fishing outerwear, apparel and gear collection, just in time for the spring 2014 season. The new line adds to the award-winning Sport Shop series from Eddie Bauer that includes upland hunting and shooting apparel.

Under Eddie Bauer’s Guide Built, Guide Tested® philosophy, the Sport Shop Fishing Collection was designed in collaboration with world-renowned guides, Andrew Bennett, Lucas St. Clair, John Burrell, Rebecca Etchen Peters, and Michael Pepi. The collection launches with eleven men’s and women’s fishing apparel pieces and three technical gear items. Plans are already in place to expand this collection in forthcoming seasons.

“Eddie Bauer prides itself on building innovative, functional products that enable our customers to live their adventure,” said Mike Egeck, Chief Executive Officer for Eddie Bauer. “For nearly two years, our team collaborated with the best experts to conceptualize, build and test these new Sport Shop products in the environment for which they are intended. That attention to detail and quality can be found in each piece.”

The spring 2014 fishing collection features the award-winning Immersion Wading Jacket available for men and women. Exclusive to Eddie Bauer, the entire jacket is constructed of ultra-durable 750 CORDURA® Nylon with WeatherEdge® Plus 3-layer technology and is windproof, waterproof and breathable. Self-draining exterior pockets, a two way center front zipper, a rear D-ring for a net, hidden tool attachments, modified raglan sleeves for full range of motion, weather-resistant zippers, gasket cuffs and a price tag of $349.00, make the Immersion Wading Jacket a top choice for this year’s season on the water.

The men’s Harbor Rain Shell is a lightweight packable jacket that features WeatherEdge Plus 2.5-layer construction with windproof, waterproof/breathable performance. With hidden tool attachments, pit zips for ventilation, two-way weather-resistant zipper and a price tag of only $199.00, it’ll be an indispensible add in the boat bag or vest.

For clearer and warmer days, the men and women’s Guide Shirt (available in long-sleeve and short-sleeve) is built with Eddie Bauer’s new AirSpace™ technology to keep the angler comfortable in hot, humid conditions. The Guide Shirt also utilizes Free-Shade™ UPF 50+ and has mesh-lined shoulder vents, a hidden interior mesh pocket and asymmetric sun cuffs. The collar is lined with a FreeCool Pro wicking knit fabric that activates when in contact with moisture. This fabric features yarns permanently infused with Xylitol that actively cool the wearer’s neck in hot and humid weather. Retail is $80.00 for long-sleeve, $60.00 for short-sleeve.
Adding to the apparel line is the men and women’s Long-Sleeve Coordinates Shirt. Inspired by the challenges of traveling and fishing in the tropics, this ultra-light, packable, fast-drying shirt is built especially for hot-weather fishing. The Coordinates shirt also features Free-Cool™ Pro fabric on the inner collar. Mesh-lined shoulder vents, zip chest pocket with drains/tippet ports, asymmetric sun cuffs with secure roll sleeves and Free-Shade UPF 50+ fabric keeps the sun’s rays at bay. Retail is $80.00 for the Long-Sleeve Coordinates Shirt, $60.00 for the Short-Sleeve Coordinates Shirt.
Eddie Bauer’s new Riverbank Pant for men uses an exclusive 60 percent Cordura Nylon and 40 percent Supplex Nylon with Free-Dry™, Eddie Bauer’s exclusive moisture management technology, to make them perfect for hiking and wet wading or whenever a durable, multi use pant for rugged in-field use is needed. There’s a secure back zip pocket, knife/tool front J pockets and articulated, double-layer knees helping make these pants play double duty for upland birding and travel. Retail is $80.00.

The gear collection consists of the new Adventurer® Chest Pack, Adventurer® Lumbar Pack and the Adventurer® Boat Bag.  All three use .1MM TPU-Coated 500D CORDURA® Ripstop Nylon fabric for a lifetime of hard abuse.

The Adventurer® Fishing Chest Pack is designed to hold the essentials with a few extra additions to keep it clean and organized on the water. The pack features a front zip pocket with a fly patch, the back panel holds pliers or forceps and side magnets hold nippers and knot tyers. Dimensions: 10”H X 14.5” LX 8” W, 4 Liter. MSRP $80.00

Eddie Bauer’s Adventurer® Lumbar Pack is built to withstand any type of abuse that might come its way. With enough space to hold all essential fly equipment, plus a jacket and lunch, the Lumbar Pack keeps gear organized and easy to access. Dimensions: 8”H X 7”L X 4.5”W, 9.25 Liter. MSRP $99.00

The Adventurer® Boat Bag hauls everything needed for a full day on the river. The main compartment can be customized with removable panels to create an ideal layout. The bag is rated to hold over 50 pounds of gear and the unique tuck-and-secure lid eliminates the need to zip the bag shut when hauling. Dimensions; 8”H X 28”L X 5.5”W, 20 Liter. MSRP $149.00

Eddie Bauer SportShop is one of four exclusive series offered by Eddie Bauer featuring innovative, quality products designed to enable outdoor enthusiasts to live their adventures. Other series include Eddie Bauer FirstAscent, Eddie Bauer Travex, and Eddie Bauer Outdoor. As with all Eddie Bauer products, the new Sport Shop fishing outwear, apparel and gear are all backed by Eddie Bauer’s unconditional lifetime guarantee.

To view the entire collection and more information on Eddie Bauer's Sport Shop Fishing launch, please visit www.eddiebauer.com.




About Eddie Bauer

Established in 1920 in Seattle, Eddie Bauer is a specialty retailer that sells sportswear, outerwear, gear and accessories for the active outdoor lifestyle. The Eddie Bauer brand is a nationally recognized brand that stands for high quality, innovation, style and customer service.  Eddie Bauer products are available at approximately 400 stores throughout the United States, Canada and Japan through catalog sales and online at www.eddiebauer.com. Eddie Bauer is proud to be named a J.D. Power 2011 Customer Service Champion.