New Balance Reopens Factory Store in Brighton

New Balance announced the re-opening of its Brighton Factory Store that has undergone a renovation and expansion. The store is located at 217 North Beacon Street in the Brighton neighborhood of Boston.

The 26,000 square foot store offers a comprehensive line of New Balance performance footwear and apparel specifically designed for athletic activities such as running, walking, tennis and training as well as casual use. The store features styles for men, women and kids available in widths ranging from 2A to 6E, as well as New Balance athletic accessories.

Other New Balance family brands such as Aravon, Dunham and PF Flyers will also be available at the store. For the first time at a company factory outlet, there will be a dedicated retail space for the company’s Warrior brand and its lacrosse and hockey footwear, apparel and accessories.

“We are thrilled to be re-opening our Brighton Factory Store at this great location,” says Stephanie Smith, vice president, retail at New Balance. “The expanded retail space will allow us to add at least ten new part-time positions and provide an enhanced brand shopping experience for our consumers.”

Through the building’s renovation, the store features original wood beams and exposed brick that gives the store the feel of a historic gymnasium and reflects the brand’s 108-year heritage in Boston. Graphic treatments include a brightly-colored kids corner.

New Balance currently has 35 factory stores open in North America.

By press release


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