SAN CLEMENTE, CA – Electric announced
today that the premium accessory brand plans to host a pop-up shop at
the world-renowned Citadium Caumartin concept shopping center in Paris
from May 19th – June 7th, 2014.
The Electric pop-up store will grant visitors the opportunity to
engage with the brand in a unique environment and shop the newest
product collections. Electric’s International athletes and ambassadors
will also be featured through releases and events within the space.
For the complete event schedule please visit: electriccalifornia.com/electricxcitadium
Electric invites visitors to celebrate the heritage, style and
craftsmanship that fuels the brand’s inspiration. Experience the
sub-culture of Southern California lifestyle in Paris.
ABOUT CITADIUM
Created in 2000, Citadium is a Parisian concept store where
shopping, fashion, music and events collide. Citadium transgresses and
challenges boundaries created by the traditional shopping experience.
Based on sport and street culture, Citadium features more than 250 high
quality brands and is visited by upwards 3-5 million shoppers a year.
ABOUT ELECTRIC
Electric is a global, premium sport and lifestyle accessory brand
rooted in Southern California’s rich action sports, music, art and
customization culture. Electric designs and markets an extensive line of
watches, sunglasses, snow goggles, snow helmets, bags, apparel and
accessories throughout the globe. In 2011, Electric became part of the
Kering group, a world leader in apparel and accessories.
By press release
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