The Electric pop-up store will grant visitors the opportunity to engage with the brand in a unique environment and shop the newest product collections. Electric’s International athletes and ambassadors will also be featured through releases and events within the space.
For the complete event schedule please visit: electriccalifornia.com/electricxcitadium
Electric invites visitors to celebrate the heritage, style and craftsmanship that fuels the brand’s inspiration. Experience the sub-culture of Southern California lifestyle in Paris.
ABOUT CITADIUM
Created in 2000, Citadium is a Parisian concept store where shopping, fashion, music and events collide. Citadium transgresses and challenges boundaries created by the traditional shopping experience. Based on sport and street culture, Citadium features more than 250 high quality brands and is visited by upwards 3-5 million shoppers a year.
ABOUT ELECTRIC
Electric is a global, premium sport and lifestyle accessory brand rooted in Southern California’s rich action sports, music, art and customization culture. Electric designs and markets an extensive line of watches, sunglasses, snow goggles, snow helmets, bags, apparel and accessories throughout the globe. In 2011, Electric became part of the Kering group, a world leader in apparel and accessories.
By press release
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