HUNTINGTON BEACH, CA – May 22, 2014 – Quiksilver continues to push the
boundaries of swimwear with the launch of its new AG47 New Wave Bonded
boardshort. The AG47 boardshort combines progressive technology and
sleek design for a product that will set new standards for function and
style in water sports.
Revolutionizing boardshorts since their
inception in 1969, Quiksilver’s AG47 is the latest in the company’s
ongoing effort to provide best-in-class products to consumers around the
world.
“The AG47 New Wave Bonded boardshort represents the next step in the
evolution of Quiksilver’s dedication to providing the best products in
the surf market,” said Nick Drake, Chief Marketing Officer.
“The launch
of the AG47 boardshort, featuring innovative technology and progressive
design, will be supported by a significant global marketing
investment.”
The New Wave Bonded boardshort utilizes proprietary Quiksilver Dry
Flight technology and features four-way stretch with Scotchgard
Protector Repellent, which forces water to bead up and roll off the
quick-drying fabric. This dynamic technology extends to the laser-cut,
heat-welded panels that offer maximum strength and lightness, while
minimal stitching results in more comfort and no chafing on the board or
in the sand.
Practical features extend to a cinch tie closure with
cinch tie drawcord, keeping the shorts where they should be in rough
surf, as well as a rayon dobby waistband and a zippered back pocket to
hold onto essentials.
“I’ve been with Quiksilver since I was nine years old and worn a lot of
boardshorts,” said Quiksilver pro surfer Jeremy Flores. “This is
definitely the best technology I’ve ever tried.”
The name AG47 represents a play on “Quiksilver” – AG is the chemical
symbol for silver; 47 is the element’s atomic number on the Periodic
Table. The New Wave Bonded Boardshort drops in on www.Quiksilver.com
and Quiksilver stores on May 25, 2014. Available in Black, Metal and
Blue colorways, the boardshorts will retail for $125.
About Quiksilver
Quiksilver, Inc., one of the world’s leading outdoor sports lifestyle
companies, which designs, produces and distributes branded apparel,
footwear and accessories. The company’s apparel and footwear brands,
inspired by a passion for outdoor action sports, represent a casual
lifestyle for young-minded people who connect with its boardriding
culture and heritage. The company’s Quiksilver, Roxy, and DC brands have
authentic roots and heritage in surf, snow and skate. The company’s
products are sold in more than 90 countries in a wide range of
distribution, including surf shops, skate shops, snow shops, its
proprietary Boardriders Club shops and other company-owned retail
stores, other specialty stores, select department stores and through
various e-commerce channels. Quiksilver’s corporate headquarters are in
Huntington Beach, California.
By press release
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