Iconic Urban Fashion Brand PINCH NYC Relaunches With New Collection & Vibe

NEW YORK, NY--( May 28, 2014) - Today, Founder of PINCH Group, Jason Pinchoff, announced the relaunch of 'a PINCH life' brand. PINCH NYC is a high end urban hat line, tailored to discerning individuals that seek sophistication while supporting a unique Cancer Awareness Foundation. The 'a PINCH life' brand fills a void in the marketplace by providing consumers with quality products and an unwavering respect for design and craftsmanship.

In addition to the relaunch of the company website, www.apinchlife.com, an additional five products were added to the line. Among the new additions, are the PINCH Brooklyn, camouflage, NY BLUE and the THROWBACK snapbacks. Each snapback comes with the exclusive new brushed cotton PINCH travel hat bag. Mr. Pinchoff said of the relaunch,

"It's a humbling situation to hear some of the feedback from our customers and celebrities, they just 'get it' and you can't put a value on that." At 'a PINCH life' we are continually pushing ourselves to provide exceptional products; born from the efforts aimed at the rapidly growing urban market. This unique audience allows us to reach an elite group of consumers that not only pride themselves on style and affluence -- but supporting a global cause."

As Founder of The Linda B. Pinchoff Foundation (www.bringavoice.org), named after his Mother who passed of breast cancer nearly twenty years ago, Mr. Pinchoff donates ten percent of the proceeds from each PINCH sale directly to the movement. Mr. Pinchoff states, "I believe that we can make a significant difference with the redesigning of underfunded hospital waiting rooms. This in turn will help ease a difficult time for many families when they are at their weakest. Through our snapbacks and donations, we will help change the way loved ones feel during this period."

Keep an eye out for 'a PINCH life' to be featured with Derek Warburton, celebrity stylist, on a 6 city "GET IT WHILE IT'S HOT" media tour in Miami, Chicago, Las Vegas, Baltimore, San Diego and Indianapolis starting May 28th. The morning shows will air on NBC, Fox, WCIU in Chicago and Indystyle, check local listings for programming. We also encourage members of the "a PINCH life" family to log on to the website for the latest news, fashion and photos of Dana Dane, Wyclef Jean and Rickey Powell sporting their favorite PINCH snapbacks.

By press release