InfoMotion Sports Technologies Releases 94Fifty Smart Sensor Basketball Glassware

Building off the success of its award winning 94Fifty Smart Sensor Basketball, the company has advanced its digital sports technology platform beyond the smartphone and tablet. This is the first team-sport application for Google Glass that communicates with an object that enters free-flight.

Dublin, OH  June 17, 2014

InfoMotion Sports Technologies (http://www.infomotionsports.com) announced today the availability of the 94Fifty Smart Sensor Basketball Glassware. Building off the success of its award winning 94Fifty Smart Sensor Basketball, the company has advanced its digital sports technology platform beyond the smartphone and tablet. This is the first team-sport application for Google Glass that communicates with an object that enters free-flight.

“The addition of Glass as a medium to receive and immediately report shooting results combined with the 94Fifty Smart Sensor Basketball allows a hands-free training experience for players at all levels,” said Michael Crowley, CEO of InfoMotion Sports Technologies.

“We continue to bring athletes the smartest and most advanced sports products that measure both the quantity and quality of muscle memory skills for high-participation team sports such as basketball and soccer.”

94Fifty Smart Sensor Basketball uses its patented point-of-force technology to help athletes more rapidly develop muscle-memory. The basketball measures key motor skills, learns the strengths and weaknesses of players at any level, and adapts as the player improves. While wearing Glass, basketball players receive visual and audio shot feedback in real time for skills including shot arc, shot release speed and backspin. With a range of over 100 yards, the basketball communicates with Glass via Bluetooth to display key metrics necessary to build better shooting skills – fast.

The 94Fifty Glassware instantly overlays shooting data into the field of view for the shooter or coach to help the user visualize the quality of each shot. The data makes it easier for the player to adjust mechanics, improve shooting range, develop a softer shot, or simply become a better free throw shooter. It can be used by the coach watching the player, or by the player practicing on his or her own.

The Glassware includes three key shooting analyses tools:

•     Shot Arc Analyzer – Soften your shot for more consistency by learning to shoot with ideal arc.
•     Shot Release Speed Timer – Increase scoring opportunities with more shot attempts by always shooting at game speed.
•     Shot Backspin Analyzer – Improve accuracy by developing a strong wrist for better follow through and a shooters touch.

The powerful suite of sensors inside the regulation size and weight basketball, the most advanced of its kind in the world, measures skill precisely, and quickly utilizes that data to prescribe proven, personalized methods to improve mental coordination and skills that have been traditionally impossible to measure.

The 94Ffifty Smart Sensor Basketball has received industry recognition since its launch. Most recently, it has been named a 2014 Award Finalist by the internationally renowned Edison Awards™, as an International CES Innovations 2014 Design and Engineering Awards Honoree for the 94Fifty Smart Sensor Basketball in the Embedded Technologies; Gaming Hardware & Accessories; and Health & Fitness categories, as well as a finalist in the 2014 Bluetooth Breakthrough Awards.
Current 94Fifty apps are now available for Glass, iOS 7 and Android, and give athletes the ability to share their achievements with friends, family and coaches via social media.

The 94Fifty Smart Sensor Basketball and Glass are sold separately. Glassware for 94Fifty is now available at the following link: https://glass.google.com/glassware.

The 94Fifty Smart Sensor Basketball is available online at http://www.Dickssportinggoods.com, Apple retail stores nationwide, http://www.94fifty.com, Amazon, Eastbay.com, and Apple.com as well as other select retailers. The 94Fifty Smart Sensor Basketball sells for $249.95.

94Fifty Smart Sensor Basketball is the Official Smart Basketball of the National Association of Basketball Coaches and has been endorsed by the Amateur Athletic Union Basketball (AAU).



About InfoMotion® Sports Technologies

94Fifty® is the basketball brand of InfoMotion Sports Technologies Inc. (IST). InfoMotion is the world’s pioneering leader for innovating sports products that quantify and digitize muscle-memory based athletic skills and for managing online communities in which our customers can share and compare results. InfoMotion is committed to bringing new information to both elite level and youth level team sports so that players can better develop skills and their coaches and trainers have objective information about their development.

More information can be found at http://www.infomotionsports.com and http://www.94fifty.com.

About Google

Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world

By press release